Category: Content Marketing

Gone are the days when ‘content’ simply means coming up with and writing blog posts for your company’s websites. Nowadays, content marketing includes a diverse set of content types and multiple channels to push them through. If you want your social media marketing agency to grow and remain competitive, then you need to use all of the tools in your content marketing arsenal. If you’re already using social media, then you are doing content...

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Creating strong, engaging content takes a lot of hard work and hours, and there’s no better way to get the most out of your content than by repurposing it. Not only will it give you more bang for your buck, as you’ll be sure you aren’t wasting any of your older, though still engaging, content, but you also have a better idea of how repurposed content will perform. One of the major benefits of repurposing content is that you can always...

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When it comes to running a successful social media or digital marketing agency, landing meetings and signing clients is only part of the battle. Once you’ve sold your clients on your services, you’ve got to come up with marketing strategies that will blow them away and keep their customers engaged. In this article, I’m going to be discussing the strategic side of marketing with regards to creating content. Content is king in digital...

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