Start a Marketing Agency Launch a Brand/Become an Influencer Facebook Marketing & Ads

Category: Landing Clients/Sales

The New Year always brings with it new opportunities and new challenges. In 2019, starting your own social media marketing agency might just be the right new beginning for you! While there are many benefits to owning and operating your own agency, such as being your own boss, making your own hours, and making the world your workplace, there are also many challenges that come with growing your own business. The most challenging step after...

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There’s no doubt about it, starting any new business can be very intimidating. Once you’ve figured out your plan for starting your social media marketing agency and gotten all of your ducks in order, then comes one of the biggest hurdles: getting your first client. Starting your own SMMA is both exciting and terrifying, and it can be particularly difficult if you are an introvert or not all that comfortable with approaching strangers. If...

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Have you just closed a deal with a hot new client, but have no idea what the next step is? Many new social media marketing agency owners might feel overwhelmed and nervous when it comes to starting up with a new client. Too often, owners focus so much on closing the deal that they neglect the importance of having a strong, consistent onboarding process. It is essential to show your value to your new client right off the bat. Start off on the...

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Media buying for your advertising efforts use to be purchased from individual publishers by phone, fax, or email. But now, with the advancement in technology and increase in digital marketing, ads can be automatically purchased to pinpoint precisely what audience to target with the right message, in the proper context. Programmatic advertising is just one of the ways that ad buying has become less personal and more automated. With programmatic...

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Have you ever dreamed of being your own boss and making your own hours? Maybe you’ve even though more seriously about starting your own digital marketing agency, but you’re not sure if you can make a living doing it. Well, I’m here to tell you that you can, and I know because I’ve done it myself! Everyone has different motivations for wanting to branch out on their own and start their own business, and for as many different reasons for...

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Think back to the last time you wanted to try to find a new restaurant. How did you search for the restaurant? Where did you look for reviews, hours of operation, the menu, and directions? If you’re like most people out there, chances are that you used your smartphone. Consumers are increasingly turning to their mobile devices when they need answers quickly. This is now only affecting how they search for things online, but it has also changed...

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There are many challenges involved in starting and running a social media marketing agency. However, there’s no doubt that the biggest challenge that agency owners have to face is in actually landing clients. You could be organized, have great ideas, and be hard-working, but none of that will matter if you aren’t bringing in clients or generating revenue. The key to turning leads into clients is in remembering that you need to make your...

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Have you ever reached into your mailbox and left with a handful of direct mail coupons and flyers? While once these physical advertisements might have made sense for a small business, it’s no longer the most viable solution. In recent years, online marketing has become a much better approach for small businesses and marketing agencies to draw new clients. Compared to traditional marketing efforts, digital marketing is less expensive and more...

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Facebook Ads are one of the more popular advertising options for people who are in the business of social media or digital marketing—whether you’re a small business or a social media marketing agency. In fact, about 92% of marketers claim to use Facebook Ads. However, there are still many who use Facebook Ads but fail to generate positive conversion rate results. These people are often put off by this lack of ROI and turn to other marketing...

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Running a successful social media or digital marketing agency means you need to be able to land clients and keep them happy. Part of being able to accomplish this is knowing what tool are out there and which ones will help you with your goals. If you’re looking for a tool to help you land clients, then Screaming Frog is what you need. Whether you’re a social media marketer, a digital marketer, or even a website developer, Screaming Frog can...

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