Category: Getting Clients

Using Snapchat for lead generation is easier said than done. But by using Snapchat stories tactically, you can definitely get it done. If you’re able to create enticing, native content you can easily develop leads on Snapchat. You will need to have an already engaged audience to start off with, though. Snapchat is limited in its reach, both in terms of its demographic and your ability to reach your audience. The real key to lead generation on...

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If you want your social media marketing agency to succeed, you need to know how to do a digital marketing audit. When you understand the why and the how of a digital marketing audit, you can dive deep into the brands and accounts you work with to create an effective digital marketing strategy. By reverse engineering what has already been done and determining what needs to be worked on, you can quickly create and prioritize your to-do list. A...

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There are several types of customer objections that you’re going to hear every time you make a pitch. Sales objections often have nothing to do with your business and everything to do with your client. If you need sales rebuttals for not interested prospects, we’ll offer some sales objection handling examples. For these examples to work, though, you need to understand where clients are coming from when they object to your proposal. Sales...

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Instagram direct message is one of the most underutilized resources that agency owners overlook. The direct message, or DM, feature is one of the best ways for businesses who want to grow their brand to engage in personalized interactions with their clients or leads. In this article, I’m going to explain how to sell on Instagram DM by reaching out to anyone you want to work with—whether that’s a social media influencer, a nearby business, or a...

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There are a lot of skills you have to learn and processes you must set up when you first set up your own social media or digital marketing agency. Once of the most things you must figure out if you want to be a success is how to write a proposal for a project or for a client.   When you meet a prospect client, you need to figure out the next step to ensure you land their business. Thankfully, I’m here to help! In this blog, I’m going...

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The New Year always brings with it new opportunities and new challenges. In 2019, starting your own social media marketing agency might just be the right new beginning for you! While there are many benefits to owning and operating your own agency, such as being your own boss, making your own hours, and making the world your workplace, there are also many challenges that come with growing your own business. The most challenging step after...

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There’s no doubt about it, starting any new business can be very intimidating. Once you’ve figured out your plan for starting your social media marketing agency and gotten all of your ducks in order, then comes one of the biggest hurdles: getting your first client. Starting your own SMMA is both exciting and terrifying, and it can be particularly difficult if you are an introvert or not all that comfortable with approaching strangers. If...

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Today’s digital landscape is more complex than ever. This can make it challenging for businesses and social media marketing agency owners to truly know how to measure and optimize their ads. Thankfully, there are some social media platforms that are looking out for businesses, working to make it easier for brands to analyze the performance of their ads. To help brands better understand the impact their ads have across multiple channels and...

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Have you just closed a deal with a hot new client, but have no idea what the next step is? Many new social media marketing agency owners might feel overwhelmed and nervous when it comes to starting up with a new client. Too often, owners focus so much on closing the deal that they neglect the importance of having a strong, consistent onboarding process. It is essential to show your value to your new client right off the bat. Start off on the...

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There are many challenges involved in starting and running a social media marketing agency. However, there’s no doubt that the biggest challenge that agency owners have to face is in actually landing clients. You could be organized, have great ideas, and be hard-working, but none of that will matter if you aren’t bringing in clients or generating revenue. The key to turning leads into clients is in remembering that you need to make your...

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