Category: Social Media Marketing

Younger users are increasingly abandoning Facebook and flocking to hipper platforms like Instagram and Snapchat, and Facebook keeps coming out with new updates in an attempt to bring them back. Facebook targets younger users with new features, and in this article, I’m going to be exploring the newest from the social media platform and how you can use it to help grow your brand. Facebook Targets Younger Users It’s obvious Facebook teen users...

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As digital marketers, we always have to be looking for new and better ways to increase engagement and convert more of our social media followers to customers of our brands and businesses. Platforms like Instagram are always coming out with updates and features to improve the customer experience, and it’s up to us to use our creativity to take advantage of these features. With that in mind, in this blog, I’m going to be going over how to use...

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Do you want to know what people are saying about your digital marketing agency on social media and the web? How about checking out what people are saying about your competitors? Well, that’s what social media monitoring software is for, and in this article, I’ll be going over the 10 best free social media monitoring tools of 2019! Choosing the right tools for your social listening efforts can help boost your brand awareness, improve your...

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How would you like it if it were easier to make plans with your friends? Well, with Facebook Stories you now can! The newest Facebook Stories update allows you to organize events and coordinate meet-ups with your friends through the feature. In this article, I’ll be exploring Facebook’s newest Stories feature for event scheduling and sharing details with your friends, and showing you how you can use Facebook Stories for brands and...

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It started on Snapchat, with Facebook following behind not too long after, and then became even more popular with Instagram. And now, finally, YouTube is following the trend, launching their very own version of the Stories feature! That’s right—YouTube has been testing and experimenting with Stories a year ago, and late last year the platform allowed creators with 10,000+ subscribers access to the feature. In this article, I’ll be...

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Facebook keeps introducing new features that add more to the user experience, making them want to come back for more. Not only do these 3 new features offer more to the user, but they also give brands more creative freedom in how they interact with followers. In this article, I’ll be talking about the 3 new features that Facebook is introducing that will change the way that users interact with Messenger. Facebook Introduces Instagram-Like...

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While Instagram is a great platform for growing your brand and engaging with your audience, up until now, influencers and other high profile accounts have had the disadvantage of not being able to track their growth and engagement through Instagram.   But that’s about to change—Instagram is now taking steps to win over some of its highest-profile users by offering them an alternative to Instagram business profiles.   In this...

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Have you ever wished that you could see what something actually looked like on you before purchasing it online? What if you could try on a pair of sunglasses just by using a selfie from Facebook making that purchase?   Well, with new augmented reality technologies, this might soon be a possibility.   Facebook has been talking about AR technology for years now, and while they have been rolling out some AR features recently,...

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When you wake up in the morning, one of the first things you probably do is reach for your phone to scroll through your social media feeds. Being able to effortlessly browse online and on social media is something most people probably take for granted. However, if you were blind or visually impaired, the experience wouldn’t quite be the same. There’s no doubt about it, social media content hasn’t always been the most accessible for those who...

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Facebook’s new Watch Parties feature has been a huge success, allowing users to connect by watching videos together online. Since Watch Parties was first added to Groups in July, statistics show that 12 million Watch Parties have been held. With both individuals and brands using Watch Parties as a marketing tool, it’s clear that the feature is only becoming more popular as more users see its benefits. Any social media marketing agency owner...

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