Category: Social Media Marketing

In modern digital marketing, you need to know how to use Instagram Highlights effectively. You should be using highlights to showcase and categorize your best content. Whenever you post something that is a great reflection of your brand, that’s something that should be highlighted. Instagram Highlights are a must for anyone who’s putting effort into the platform. Highlights offer you a way to recreate the important functionalities of a website...

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Knowing Twitter marketing can be very important for your social media marketing agency. The ability to communicate is one of the basics of Twitter marketing. If you can figure out how to have honest and authentic conversations on Twitter you can grow your business. While many people think that Twitter is dead as a platform for marketing, the numbers disagree. Twitter is still one of the biggest, most engaged communities on the internet. While I...

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Snapchat is one of the biggest social media platforms in 2019 - but are Snapchat ads worth it? They are if you’re targeting the right people. Businesses who know how to use Snapchat for their marketing are going to succeed in 2019, but you need to determine if the platform is right for you or not. Because it’s not right for everyone. In this article, I’ll go over everything that you need to know about Snapchat and the audience it...

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Snapchat marketing requires a good understanding of the platform and its user base. Snapchat advertising can be great if you do it the right way. Because Snapchat is such a unique platform, though, you need to treat it just a little differently from how you would treat other social media platforms. Before you can learn Snapchat marketing for beginners, you need to learn about who’s using Snapchat and how. Even if you’re coming into Snapchat...

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Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this article, I’ll tell you why 80% of businesses want to have a chatbot by 2020 and how you can build yours. I’ll go over some of the best chatbot services, and the one I personally use. Messenger ads are going to have a huge...

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If you’re looking to learn the social media marketing basics, I’ll cover social media marketing for beginners below. This article will teach you the things you need to know to get your start on social media, and how you should be looking at your campaigns. If you’re a more advanced social media marketer, this article can also serve as a good refresher of the basics. It’s important to have a strong understanding of the social media...

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The best tools for Instagram marketing can help streamline the Instagram marketing process in several ways. Tools like Hootsuite, Canva, and Google Analytics can help you understand your analytics, get new clients, and grow your brand. Every marketer needs good tools and with Instagram marketing tools, free options can be just as good. These are just the top tier of Instagram marketing tools - the best Instagram marketing tools - but there are...

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Instagram sponsored posts are the most common type of ad that you’ll see in the feed, and can be extremely effective when used correctly. To learn how to create sponsored posts on Instagram, you’ll need to get familiar with Facebook Ads Manager. These are often confused with promoted posts, but they are very different. While promoted posts are often quicker, Instagram sponsored posts offer accuracy in targeting and in ad copy that you can’t...

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If your Instagram account is like mine, you get notifications all the time. Instagram has a new feature for people like us, though. If you want to make sure your time at work is more productive, you should know how to pause all notifications on Instagram for set time periods - it’s a huge blessing. Instagram sends notifications for so many things, which is great for helping you to engage on the platform. It’s nice to know when people are...

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Instagram video marketing is incredibly important in 2019 because it’s the best, most engaging tool you have to make your brand stand out. Instagram is constantly at the top end of the most used social media, and video performs much better on the platform. If you know how to create Instagram video ads well, you can take your brand to the next level in 2019. Of course, there’s truly no 1 correct way to do Instagram video marketing. Video is a...

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