If you’re looking for way to grow your brand or business in 2019, starting a YouTube channel might be one of your goals—and what a great goal it is. Aside from the many ways it can benefit your business, some industry leaders and solo entrepreneur claim that they’re making six figures off of their channels.
These claims are certainly possible, as YouTube has become the number one platform for users to find out information—whether it’s how to build a birdhouse or how to change the oil in a car. If you have a hobby or interest that you’re passionate about, why not share it by creating engaging videos—and make a profit in the process!
In this article, I’m going to be taking you through how to set up your own YouTube channel in four easy steps, and exploring why 2019 is the perfect time to start creating video content for your brand.
Where to Start?
Starting your own YouTube channel might sound a bit intimidating, but you can break down what you need to do into a few small goals:
Pick A Topic/Niche
Choose a subject you’re an expert in. It’s best if it’s something you are good at and are passionate about. This is what you will build your channel around.
Perform Video Research
Find out what types of videos you want to create—informational, instructional, etc—and find out if there is a demand for that type of channel. Check out what other creators are making videos on the same topic and see what they’re doing.
To do this, you’ll need video equipment, editing tools, and lighting.
Engage With Your Community
To keep your channel growing, you have to interact with viewers and respond to comments.
Monetize Your Channel
After putting so much hard work into your channel, you’ll want to make money with it!
Now that you have these simple goals in mind, you need to follow through with proactive steps:
1) Set up the Channel
The first thing you have to do, of course, is set up your channel. Luckily, YouTube makes this process very easy. First, you have to have a Gmail account. If you don’t have one, it’s easy to get one.
To set up your channel, simply follow these steps:
- Sign into YouTube and click on the user icon at the top right of the screen.
- Click on the gear icon to get to your account’s YouTube Settings.
- Click on ‘Create a new channel.’
- Choose ‘Use a business or other name.’
- Add your Brand name and click Create.
You’ve created your channel, but you’re not quite through. Next, you’ll want to fill out your profile and channel description; this is the first option you see after you have created a channel.
This is where you get to describe your brand and what viewers can expect to see on your channel. This section is also a great place to add links to your website and other social media networks.
This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!
After you’ve filled in your channel description, upload your channel art. When you go to any YouTube channel, you’re greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.
You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB.
2) Monetize the Channel
There are a few steps you need to take to monetize your channel:
Step A: Read and agree to the YouTube Partner Program terms:
When you’re signed into your channel, in the top right, select your account icon > Creator Studio. From there, in the left menu, select Channel > Status and features. Under “Monetization,” click Enable. Follow the on-screen steps to accept the YouTube Partner Program Terms.
Step B: Sign up for AdSense:
Next you have to connect your AdSense account or create a new one, which will allow you to get paid from your videos. To set up a new AdSense account you’ll first need to log into your AdSense account and ensure you have resolved any payment holds.
Once holds are resolved, you’ll be paid when your earnings reach your local payment threshold (as long as monetization is not suspended for your channel and you’re in compliance with YouTube policies).
Step C: Set monetization preferences:
One nice thing about YouTube is that you can select what types of ads you want to run on your videos. Once you turn on monetization and set up your preferences, all your existing and future videos will automatically be monetized.
Step D: Get reviewed:
After you’ve ensured that your channel meets all the program requirements, YouTube will do a quick review of your channel to make sure it adheres to their policies, terms of service, and community guidelines. You’ll be notified soon as the process is complete.
3) Create Videos
Now that you’ve set up your channel and are approved to start bringing in money, you need to get to making your videos!
Find your inspiration and start making great content in your chosen niche. Once you’ve got a video created and ready to publish, you have a few options for uploading and improving your videos to your channel.
You can either download your own videos from YouTube in 720p, or use Google Takeout to retrieve your original files if you want to use them in a new video. You can also use Enhancements in Video Manager to trim out parts of your video files. Video Manager also allows you to add effects using your computer or mobile device.
Plus, if you want to use free music and sound effects to enhance your videos, you can use the YouTube Audio Library.
4) Optimize Videos to Get Traffic
Once you’ve uploaded your videos, you need to optimize them to make sure they’re getting to your target audience. There are three major things to keep in mind to ensure this happens: you need to make sure your video is presented in a way that will attract the viewer; you need to organize your content; and you need to use the data available to you to assess the strengths and areas of improvement.
In short, you want to present your video as a compelling package, a more compelling package than your competitors’. Here are a few tips that will help with that:
- Use compelling titles that accurately represent the video.
- Create thumbnails that draw the viewer, while also giving them an idea of what the video is about.
- To reach a global audience, consider translating your titles, descriptions, and add subtitles.
- Avoid using clickbaity or sensational titles and thumbnails.
- Be creative. Create a compelling opening to your videos and then use programming, branding, and packaging techniques to maintain and build interest throughout the video. If editing isn’t your strong suit, hire an editor.
- Encourage viewers to subscribe. Subscribers are your most loyal fans and will be notified about new videos and playlists, giving you more views.
- Engage your audience by involving them in your videos. Encourage comments and interact with your viewers as part of the content.
- Organize & program your content. Make it easy for your fans to find your videos by being organized and consistent with uploads.
- Increase the time users spend watching per session by organizing and featuring content on your channel, including using series playlists.
- Create a regular release schedule for your videos to encourage viewers to watch sets of videos over single videos. You can even schedule video publish times.
- Perform keyword and keyphrase research to better understand what topics and search queries people are performing RIGHT NOW. Tools like Google Trends, Google Keyword Planner, and YouTube/Google Suggest are all great platforms to learn about what audiences are searching.
- Use reports to see what’s working. Install the YouTube VidIQ plugin for chrome browser to analyze videos on YouTube. YouTube Analytics will also show you what videos your audience is clicking on, and which ones are keeping their attention. Pay attention to watch time reports, audience retention reports, and audience interaction reports.
Building a successful YouTube channel in 2019 requires more than simply setting it up and making quality videos. You also need to monetize and optimize your content to make sure you’re getting the most out of the platform. If you follow our strategy outlined here, your YouTube channel will take off before you know it!
If you’re ready to learn more about what social media platforms will help you grow your brand, then enroll in our Personal Branding & Influencer Marketing online course! You can also follow Cereal Entrepreneur on YouTube, Facebook, and Instagram for helpful tips daily, or check out the blog for more FREE training.