Chrome, a renowned browser made by Google, is known for its loading speed, simple and user-friendly design, and helpful features, making it the most popular browser today. One notable feature that truly helps SEO consultants improve their tasks is the extension that you can download to increase the functionality of the browser.
There are numerous extensions Google Chrome offers to its users – from assessing your competitor’s SEO strategies to checking the performance of your own or clients’ websites. It can be overwhelming to figure out which among these are right for you, which is why in this article, I’m going to share with you my top 10 favorite SEO Chrome Extensions that can help you with your digital marketing efforts.
Here are the top 10 best SEO Chrome Extensions that I’ll be exploring in this article:
- Redirect Path
- Google PageSpeed Insights
- Page Analytics
- Keywords Everywhere
What are Chrome Extensions?
Extensions are FREE tools that you can install in your Chrome browser from the Web Store to add some functionalities and customize your browsing experience. To download, all you have to do is to visit the Chrome Web Store. You can use the search bar to look for a specific extension or visit the categories so you can find more options. Once downloaded, you can see small icons on the upper right corner of your browser so you can simply click those to take advantage of their features.
Recommended SEO Chrome Extensions for your Digital Marketing Agency
To help you assess which among these recommendations can help you, we have break it down to different categories, based on their purpose.
Best On-Page SEO Chrome Extensions
SEOQuake is a free plugin that breaks down all the SEO metrics and factors that help a website rank. It conducts an on-page SEO audit and shows a range of helpful metrics: from your Alexa rank to your Google position, Facebook likes, onsite optimization, and more.
The Diagnosis provides a quick SEO audit where you can see errors and warnings that need immediate attention, as these could potentially hurt your website’s ranking improvements if left unfixed. You can see your URL structure, canonical tag, title, meta descriptions, as well as if you already have your robots.txt for quicker assessment from crawlers, your XML sitemaps for accurate indexing, and many more.
Another notable feature includes the tool’s keyword density, which provides a structured report of all keywords found on the page and how often they were used. This is great if you are doing a competitor’s website analysis as it can help you target the same keywords to help you surpass their optimization efforts.
Redirect path allows you to thoroughly check whether your link is directing you to another link, or if there are any errors happening after you have set-up your 301 or 302 redirect. This ensures that you won’t be losing your link equity (ranking power). With this Chrome extension, you are guaranteed that you are following the best SEO practices that will maintain your webpage’s value.
Google PageSpeed Insights
Take note that Google has announced that page speed is a ranking factor in their mobile-first index. With that being said, it is important to ensure that your website load speed is highly prioritized if you want to improve your SEO ranking.
With the Google PageSpeed Insights, you can immediately see how your website is performing, and if there are factors hurting your load speed. Slow page speed could also affect how the search engines crawl your website, thus, could negatively impact your indexation.
For a more in-depth look about how your website is performing, you can also visit Google PageSpeed Insights’ webpage where they provide suggestions that can help you increase your page load time.
H-Tag shows the headers of a website. This is very important especially when positioning your targeted keywords.
Headers provide structure and context on your web page, helping your readers see the important points immediately, even when they are just skimming your content. Additionally, these improve the readability, therefore, ensuring that your visitors spend more time viewing and browsing your website, which certainly impacts your SEO ranking.
When targeting a potential client for your digital marketing agency, you can do an initial SEO audit on their site by using this SEO Chrome extension, among the other helpful ones that we have suggested in this blog.
Page Analytics is an extension that gives you Google Analytics data in real time. If logged into GA, you can check metrics from your account without looking at the full website. These include unique page views, average time on page, bounce rate, and more.
Page Analytics makes it easy to figure out if you’re providing real value to your readers, and help you know when you need to re-evaluate your content strategy.
Best SEO Strategy Chrome Extensions
Buzzsumo is one of the most popular FREE SEO Extensions, and there’s definitely a reason for that. It is an extension that shows the engagement of certain content, and can therefore help you evaluate your own content and come up with new ideas.
Buzzsumo displays the number of engagements a website or a specific web page receives on Facebook, Twitter, Pinterest, and Reddit. It also shows the Evergreen Score, which is the number of social engagements and backlinks an article receives 30 days after the article is published. The more engagement, the higher the score.
A higher score could result in greater authority for your topic and higher search rankings. You can also see who posted about your content on Twitter, Facebook, and more. You can get a snapshot of how well (or bad) your content is doing at any given time by checking the backlinks the article received.
You can also see these metrics when you view your competitors’ content. This will allow you to plan strategies to surpass whatever they have attained. You can also recreate their content and provide more information to outrank their current position in the Search Engine Result Pages (SERP).
Keywords Everywhere is, as the name suggests, a free keyword research tool. It pulls data from Google Search Console, Ubersuggest, and Keyword Planner.
When you install this extension, you’ll be able to see Google keyword search volume, cost per click, and competition data of keywords on multiple websites. It helps you find long tail phrases with accurate search volume, and allows you to download lists to Excel, CSV, or PDF file formats. No need to visit Google Keyword Planner every now and then so you get to save your time doing research.
Best Competitor Research Chrome Extension
Mozbar is one of our favorite SEO chrome extensions here at Cereal Entrepreneur. It is an all-in-one SEO toolbar that can be beneficial if you are targeting a specific location as you can customize your results by search engine, country, region or city.
With Mozbar, you can quickly assess the Page Authority and Domain Authority of any site or page. These data are shown below each website shown at the SERP. When auditing your website, you can also immediately see relevant on-page elements such as the URL, title and meta description.
If you want a much more extensive result, you can opt to purchase their paid Chrome extension wherein you can view the keyword difficulty, instant page optimization data, on-page content suggestions, and more.
Another powerful SEO Chrome extension that will make your life easy as an SEO consultant or a website owner is BuiltWith. The plug-in allows you to do 5 detailed lookups per day. In case you have seen an amazing website and you want to replicate how it looks, you can immediately see the platform, plug-ins, widgets, CMS, and more.
Ahrefs is another remarkable SEO chrome extension that gives you an overview about a specific website that you are doing your research on. It shows the rank, domain rating, URL rating, number of backlinks and referring domains. Additionally, you can see the estimated organic search traffic and number of keywords a specific web page is ranking for. They also show these metrics on domain level, too. These data are beneficial if you are planning to outrank your competitors and plan your SEO strategies by looking at their current effort.
Increase your Productivity with SEO Chrome Extensions
Using the right SEO chrome extensions can help your digital marketing agency – you can work smarter, not harder. Rather than using software or visiting these providers’ websites, you can see all the things that you need to know with just a few clicks. Therefore, you can save a lot of time planning and executing your SEO strategies.
If you want to learn more about how you can improve your digital marketing efforts, enroll in our online Digital Marketing School today! You can also follow Cereal Entrepreneur on YouTube, Facebook, and Instagram for more information on the tricks of the trade and news about the industry. You should also check out our blog for more FREE training!