Starting your own social media marketing agency can be an exciting time, but that doesn’t mean it comes without challenges. When it comes to starting a new business, everyone can use a little help—and that’s why I’m here!
In this blog, I’ll be answering the top 20 questions I get most often from new SMMA owners. Hopefully these answers will help you have the courage and confidence to start your own agency, or will help lead you in the right direction if you’ve already started.
20 Questions From New SMMA Owners
1) How do you approach a business if you are an introvert?
The best advice I have for introverted people is to take baby steps and start putting yourself in social situations where you might feel a little uncomfortable. One of the best ways to do this is to go out to some sort of event by yourself and try to make 2 new friends. Practicing this is sure to help you break out of your comfort zone and will help tremendously when selling. Set small, attainable goals for yourself, but also be aware that this may be an aspect of the job that will never always be a bit of a challenge for you.
2) What is the best way to onboard a new client?
The best way to successfully onboard a new client is to make sure that you have a consistent set of steps that you follow in order to collect marketing information, payments, and contact info from the client. One of the best ways to do this is to build a form on Google Forms that your client’s can complete. I have an entire Drive folder that contains several pertinent documents such as the onboarding form, CC authorization, and a quick questionnaire for the business owner.
3) How do I price my services or product?
Pricing is always a little tricky for digital marketing services, so much so that underpricing is one of the most common reasons why agencies fail. Luckily for you, we have an entire video and another blog article that covers pricing.
4) How can I convince businesses to work with me if I don’t have any work history?
This is a big concern for many SMMA owners when they’re first starting out, and luckily there’s any easy solution. If you feel self-conscious about approaching businesses without any previous work history, testimonials, or case studies, then I recommend finding a friend or family member who you can do some work for, or get on a platform like Upwork and complete jobs for businesses. Make sure to ask for testimonials.
5) How can someone start an agency part time while keeping their full time job?
One thing you MUST understand about entrepreneurship is that it requires sacrifice. If you have a full time job, there will only be so much time left in each day for you to put some work into your agency. You’re going to have to sacrifice going out with friends, events, and sometimes even family time to make get your agency off the ground and get things happening.
6) On average, how many hours should you spend on each client?
This comes down to what services you are providing for the client. Think about it—if I have a client paying me $10,000 per month versus a client paying me $1,000 per month, who do you think will get more hours on their project? Clearly the $10,000 client. It also comes down to looking at factors like whether you are creating content for them vs. running ad campaigns. Ad campaigns require less time to execute because they are quick and easy to set up and adjust. Shooting a 15 minute YouTube video will take much longer to produce.
7) Is it better to outsource video services for your agency or produce it in-house?
In my opinion, if you aren’t a professional videographer or editor then you’ll want to outsource the project. Basic things like customer testimonials can be shot from a phone, but brand story videos need to be produced professionally.
8) What course should I take to learn how to start social media marketing from scratch?
Obviously, I strongly recommend starting out with content on my FREE YouTube channel. We release 4 videos every week specific to social media marketing and digital marketing. If you get through that and want to become an expert, then I recommend checking out The Digital Marketing School at CerealEntrepreneur.Academy, where we offer a variety of online courses and a monthly mentorship program to help you become a maverick of social media and digital marketing.
9) How do you scale up your business when bringing on more clients?
The key to scaling your social media marketing agency is to build a solid team and service offering. Really spend time finding quality contractors and employees to grow your marketing agency. Invest in the team and watch your profits soar. Next, you need a solid set of services to offer. I recommend checking out my video on SWEPS where we talk about the major parts of digital marketing that you’ll need to know to run a successful agency.
10) What do you think is a reasonable amount to pay for a virtual assistant?
This completely depends on what position you are looking to hire. A videographer will usually cost much less than a Facebook ads manager. My recommendation is to do research on an outsourcing platform like Upwork where you can compare rates of freelancers.
11) What is the first thing I should do after landing my first SMM client?
The very first thing I always recommend doing is to start hiring your team of freelancers. This allows you to focus on CPAs (cash producing activities), while your team is able to focus on the smaller tasks like scheduling posts, writing copy, designing graphics, etc.
12) What is the best strategy to market a non-profit through social media?
When it comes to non-profit companies and social media marketing, it’s all about telling a story that will relate to people. Find out what really makes the audience click with the organization and build TONS of video and written content around those topics. There will usually be MUCH more spent on cold lead generation for these types of companies.
13) How can I manage a SMMA if it is not in the same country as my client?
The best way to manage any type of client that doesn’t live near you is to make sure that they are okay with video conferencing. People also ask things like, how would I take pictures or video for a client in another country? Answer: You’ll have to hire talent in that local area.
14) Do you suggest doing small jobs on sites like Upwork first to get more experience?
YES! This is the best way for someone to get experience managing social media marketing agency campaigns for clients.
15) What is the difference between digital marketing and social media marketing?
Digital marketing is like the mother of all online marketing. It encompasses ALL digital marketing, including social media. I always refer to my SWEPS video to get a better understanding of all that digital marketing encompasses. See question nine above for a link to the video.
16) Is a business license required to start your own agency?
It is not required to start BUT it is required for you to start doing business with a client. Basically, once you intend to collect money from a business it is a good idea to have your license in place.
17) How would you charge for Facebook Ad campaigns?
I have my clients sign a credit card authorization form. This gives me the legal right to charge their credit card with ads run on their ads manager account.
18) How do you find balance between building your personal brand and building the name of your company?
The key to finding balance is having a set routine that you follow each week, along with building a solid team around you to keep the business on track. Again, the faster you can begin building your team, the faster your company will see HUGE success.
19) What is the best way to invoice customers?
I recommend either using something like Quickbooks or PayPal to invoice your clients. It is important to make sure you get your invoicing processes sorted out, as this is one area of your business where you don’t want to make mistakes.
20) What is the best way to manage your SMMA clients’ social media accounts?
I recommend using a tool like Hootsuite to manage multiple accounts at once. Also, Google Drive is SUPER helpful in organizing all of a client’s info.