Category: Social Media Marketing

Facebook Ads are one of the more popular advertising options for people who are in the business of social media or digital marketing—whether you’re a small business or a social media marketing agency. In fact, about 92% of marketers claim to use Facebook Ads. However, there are still many who use Facebook Ads but fail to generate positive conversion rate results. These people are often put off by this lack of ROI and turn to other marketing...

Read More

30 July, 2018 If you’re thinking of making a change in your life and starting your own online business or social media or digital marketing agency, then online courses are a great way to learn and form the foundation of knowledge you’ll need in order to be successful. However, there are a lot of courses available. How can you find out which one is the best without wasting a bunch of money on the ones that aren’t worth the...

Read More

There’s no doubt that SEO is an incredibly important part of growing your business online. However, unless you’re getting tons and tons of views and new customers, it’s hard to measure how successful your SEO efforts really are. Well, thankfully there is a tool you can use that helps you figure it out! UpCity is a free tool that audits your business’s online presence and provides you with an SEO Report Card. In this article, we’re...

Read More

Since its launch in 2016 Facebook Live surpassed YouTube as the #1 video streaming service on the internet, capitalizing on the growing trend of live streaming. There are many impressive stats that make a strong case for why marketers need to use Facebook Live to engage and promote their brand: Businesses that use online video grow revenue 49 percent faster year-over-year than those that don’t Recent study found an average person will...

Read More

Facebook Business Page Setup If you own a business of any size, no matter the niche, you need to have a Facebook Page for your business. With over 2 billion active users, it’s impossible for any business to ignore the potential Facebook offers for growing your business. Not only does creating a Facebook Business Page mean that you now have access to a much larger audience, but it also makes it much easier for people (and potential clients) to...

Read More

One of the most important aspects of successful online marketing is traffic. Traffic refers to the amount of people visiting your sites and the views that you get. Without sufficient traffic, you won’t be able to make any kind of impression with your digital footprint. While having great content is very important, that alone won’t be enough. Same goes for having fancy conversion funnels. The trick is in being able to get your content in...

Read More

While many businesses are seeing the benefits of social media marketing to grow and promote their business, oftentimes companies are not using social media to its fullest. Facebook, Instagrarm, Twitter, YouTube, and LinkedIn are all great platforms to connect with audiences and develop long-term relationship with customers. In this blog post I’m going to go over 8 ways you can use social media to build brand loyalty and increase customer...

Read More

When it comes to social media marketing one of the most important, though often overlooked, aspects of building and growing your business is video marketing. This is because video is the most shareable form of content, with90% of all content shared online last year being video. With numbers like that, developing and implementing a YouTube marketing strategy is vital to your brand. Simply having a YouTube channel isn’t enough—you want it to...

Read More

We all know that the secret to being a good social media marketer is being able to tap into the interests and minds of your target audience. Whether it’s to determine the kind of content you’re going to create, where to launch your campaigns, or where and how they’re spending their money, having a keen understanding of your audience is the key to success. Even more importantly, having a direct line of communication with your audience, and...

Read More

Social media is continuing to grow as one of the most powerful platforms for marketing, and any digital marketer who wants to be a success needs to be on top of the changing trends and emerging tools available in social media. However, even among all the social media platforms there is one that reigns supreme: Facebook. With over 2 billion users, Facebook is the perfect medium for reaching a large audience with engaging...

Read More