Category: Social Media Marketing

Not only is Facebook one of the most popular social media platforms available, but their Messenger platform is also one of the most popular messaging services available. However, you might have noticed that it hasn’t always been the easiest to use. Regular users and marketers alike have complained about the usability of Facebook Messenger, and Facebook has been listening. Recently, Facebook announced a brand new version of the Messenger app...

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It likely comes as no surprise that consumers are watching more videos online than ever. While you may think that mobile or desktop account for a lot of those hours, consumers haven’t found it so easy to let go of their TV set. In fact, over 150 million hours of YouTube is watched every day on TV screens worldwide, proving that the traditional TV set still reigns supreme in terms of attention Even though YouTube videos can be watched...

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There’s no denying it’s been quite the year for Facebook. From security breaches to data scandals, and, more recently, an announcement of the launch of a video calling product, some consumers might not know just what to think about Facebook right about now. Back at the end of September, Facebook VP Guy Rosen wrote a blog post announcing that there had been a security issue that had affected almost 50 million accounts. Unnamed attackers...

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Google+ SHUT DOWN! WHY?!

November 12, 2018

If you keep up to date on news in the social media world, you probably saw the headline a few weeks back that Google+ had announced that it would be shutting down. Some of you might not have been surprised by this turn of event, or some of you might’ve found yourselves trying to remember the last time you even looked at Google+. Some of you might have never even heard of it, and, obviously, you wouldn’t be alone. In this article, I’m...

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Are you looking to launch a Facebook ad that’s easy to create, can showcase multiple services or products, and looks great on both mobile and desktop? Well then carousel ads might just be the perfect addition to your marketing strategy. In this article, I’m going to be walking you through the step by step process of creating a carousel ad on Facebook, and the benefits it can bring to your agency or your agency’s clients. Why Carousel...

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Video has never been bigger when it comes to social media marketing. In fact, by 2019, it’s estimated that 80% of all internet traffic will involve video. There are many reasons why you should want to include video in any social media marketing strategy—first and foremost because consumers crave the human interaction and authenticity of video. If you want to forge a strong connection with an audience—which is integral to building a brand—then...

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If I were to tell you that social media marketing as you know it would cease to exist in 2019, would you regret not taking the opportunity to advertise more while you had the chance? Social media has always been a very changeable medium—that is part of what makes it so excited to be a social media marketer and to run your own agency. However, the constant changes that occur are one of the reasons why so many social media marketers...

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Running your own social media marketing agency can be an incredibly fulfilling career path, though to be successful, you must be constantly evolving along with trends and stretching your creativity to get results for your clients. No matter how good you are with social media, there have probably been instances where you’ve created a post or offer for a client on Instagram or Facebook that didn’t quite get the results you were hoping for. Of...

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With 500 million daily active users, Instagram is an enticing marketing channel and has been for many years. However, with the introduction of Instagram Story ads in January 2018 it’s become even more of asset to businesses. In particular, big brands like Nike, Netflix, and Airbnb have found much success with the platform as a marketing channel to engage with customers and target their potential audience. The business case for Instagram Story...

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Starting your own social media marketing agency can be incredibly rewarding, though it also requires a lot of hard work and expertise. Landing clients is a difficult enough step, but once you’ve got one, you need to be able to follow through. There’s no need to stress, though! Keeping your clients happy and helping them grow their business through social media marketing is a fairly formulaic process. While you need to be able to tailor your...

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