Category: Social Media Marketing

With 2.19 billion monthly active users, Facebook allows marketers to tap into a vast pool of potential leads with targeted messages. With lead ads, you can collect leads for your business through the most popular social media platform. Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram and make it easy for your customers to submit their information to you using any device. These kinds of ads...

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Can you remember the last time you sat down in front of your desktop to search for direction or make a reservation at your favorite restaurant? You probably can’t—and that’s indicative of how mobile-centric our world has become. Whether it comes to keeping in contact with your friend or purchasing a new pair of pants, everything is done on our smartphones and mobile devices. So it comes as no surprise that mobile has been a huge focus...

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Instagram is one of the most popular social media apps out there, and it also happens to be one of the least intrusive social networks when it comes to users being bombarded by ads. This means users are able to see more of what their friends and favorite influencers are up to while offering a great balance between sponsored content and organic posts. However, the prominence of ads on Instagram might be about to change! A new option will...

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It’s no secret that 2018 hasn’t been the best year for Facebook. With not one but two issues involving user information and security and privacy, the social media platform has had to deal with some very bad PR this year. As Facebook remains one of the leading marketing tools for many businesses and agencies, it’s no surprise that some of the biggest names in social media marketing are trying to imagine what the future of this platform...

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Not only is Facebook one of the most popular social media platforms available, but their Messenger platform is also one of the most popular messaging services available. However, you might have noticed that it hasn’t always been the easiest to use. Regular users and marketers alike have complained about the usability of Facebook Messenger, and Facebook has been listening. Recently, Facebook announced a brand new version of the Messenger app...

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It likely comes as no surprise that consumers are watching more videos online than ever. While you may think that mobile or desktop account for a lot of those hours, consumers haven’t found it so easy to let go of their TV set. In fact, over 150 million hours of YouTube is watched every day on TV screens worldwide, proving that the traditional TV set still reigns supreme in terms of attention Even though YouTube videos can be watched...

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There’s no denying it’s been quite the year for Facebook. From security breaches to data scandals, and, more recently, an announcement of the launch of a video calling product, some consumers might not know just what to think about Facebook right about now. Back at the end of September, Facebook VP Guy Rosen wrote a blog post announcing that there had been a security issue that had affected almost 50 million accounts. Unnamed attackers...

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Google+ SHUT DOWN! WHY?!

November 12, 2018

If you keep up to date on news in the social media world, you probably saw the headline a few weeks back that Google+ had announced that it would be shutting down. Some of you might not have been surprised by this turn of event, or some of you might’ve found yourselves trying to remember the last time you even looked at Google+. Some of you might have never even heard of it, and, obviously, you wouldn’t be alone. In this article, I’m...

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Are you looking to launch a Facebook ad that’s easy to create, can showcase multiple services or products, and looks great on both mobile and desktop? Well then carousel ads might just be the perfect addition to your marketing strategy. In this article, I’m going to be walking you through the step by step process of creating a carousel ad on Facebook, and the benefits it can bring to your agency or your agency’s clients. Why Carousel...

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Video has never been bigger when it comes to social media marketing. In fact, by 2019, it’s estimated that 80% of all internet traffic will involve video. There are many reasons why you should want to include video in any social media marketing strategy—first and foremost because consumers crave the human interaction and authenticity of video. If you want to forge a strong connection with an audience—which is integral to building a brand—then...

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