Category: Social Media Marketing

As digital marketers, we always have to be looking for new and better ways to increase engagement and convert more of our social media followers to customers of our brands and businesses. Platforms like Instagram are always coming out with updates and features to improve the customer experience, and it’s up to us to use our creativity to take advantage of these features. With that in mind, in this blog, I’m going to be going over how to use...

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It started on Snapchat, with Facebook following behind not too long after, and then became even more popular with Instagram. And now, finally, YouTube is following the trend, launching their very own version of the Stories feature! That’s right—YouTube has been testing and experimenting with Stories a year ago, and late last year the platform allowed creators with 10,000+ subscribers access to the feature. In this article, I’ll be...

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Facebook keeps introducing new features that add more to the user experience, making them want to come back for more. Not only do these 3 new features offer more to the user, but they also give brands more creative freedom in how they interact with followers. In this article, I’ll be talking about the 3 new features that Facebook is introducing that will change the way that users interact with Messenger. Facebook Introduces Instagram-Like...

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Facebook’s new Watch Parties feature has been a huge success, allowing users to connect by watching videos together online. Since Watch Parties was first added to Groups in July, statistics show that 12 million Watch Parties have been held. With both individuals and brands using Watch Parties as a marketing tool, it’s clear that the feature is only becoming more popular as more users see its benefits. Any social media marketing agency owner...

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If you’ve been scrolling through Facebook recently, you might have noticed a cool new feature: 3D photos. Facebook recently launched 3D photos for News Feed and VR, and while the platform now supports 3D Photos posting it only currently works from from iOS devices (iPhone 7 Plus, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, and the iPhone XR). The feature will soon be available to everyone, as it becomes available on Android phones in...

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Have you ever used filters on Snapchats or played Pokémon Go? It wasn’t too long ago that the prospect of augmented reality (AR) in electronics seemed like a far-fetched vision of the future. But it didn’t take long for AR to become a reality, or for it to make its mark on social media and marketing. That’s right, augmented reality is already taking over some of the most popular social networks in the world. In this article I’m going...

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With 2.19 billion monthly active users, Facebook allows marketers to tap into a vast pool of potential leads with targeted messages. With lead ads, you can collect leads for your business through the most popular social media platform. Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram and make it easy for your customers to submit their information to you using any device. These kinds of ads...

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Can you remember the last time you sat down in front of your desktop to search for direction or make a reservation at your favorite restaurant? You probably can’t—and that’s indicative of how mobile-centric our world has become. Whether it comes to keeping in contact with your friend or purchasing a new pair of pants, everything is done on our smartphones and mobile devices. So it comes as no surprise that mobile has been a huge focus...

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Instagram is one of the most popular social media apps out there, and it also happens to be one of the least intrusive social networks when it comes to users being bombarded by ads. This means users are able to see more of what their friends and favorite influencers are up to while offering a great balance between sponsored content and organic posts. However, the prominence of ads on Instagram might be about to change! A new option will...

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It’s no secret that 2018 hasn’t been the best year for Facebook. With not one but two issues involving user information and security and privacy, the social media platform has had to deal with some very bad PR this year. As Facebook remains one of the leading marketing tools for many businesses and agencies, it’s no surprise that some of the biggest names in social media marketing are trying to imagine what the future of this platform...

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