Category: Social Media Marketing

If you’ve been scrolling through Facebook recently, you might have noticed a cool new feature: 3D photos. Facebook recently launched 3D photos for News Feed and VR, and while the platform now supports 3D Photos posting it only currently works from from iOS devices (iPhone 7 Plus, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, and the iPhone XR). The feature will soon be available to everyone, as it becomes available on Android phones in...

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Have you ever used filters on Snapchats or played Pokémon Go? It wasn’t too long ago that the prospect of augmented reality (AR) in electronics seemed like a far-fetched vision of the future. But it didn’t take long for AR to become a reality, or for it to make its mark on social media. That’s right, augmented reality is already taking over some of the most popular social networks in the world. In this article I’m going to be exploring...

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With 2.19 billion monthly active users, Facebook allows marketers to tap into a vast pool of potential leads with targeted messages. With lead ads, you can collect leads for your business through the most popular social media platform. Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram and make it easy for your customers to submit their information to you using any device. These kinds of ads...

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Can you remember the last time you sat down in front of your desktop to search for direction or make a reservation at your favorite restaurant? You probably can’t—and that’s indicative of how mobile-centric our world has become. Whether it comes to keeping in contact with your friend or purchasing a new pair of pants, everything is done on our smartphones and mobile devices. So it comes as no surprise that mobile has been a huge focus...

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Instagram is one of the most popular social media apps out there, and it also happens to be one of the least intrusive social networks when it comes to users being bombarded by ads. This means users are able to see more of what their friends and favorite influencers are up to while offering a great balance between sponsored content and organic posts. However, the prominence of ads on Instagram might be about to change! A new option will...

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It’s no secret that 2018 hasn’t been the best year for Facebook. With not one but two issues involving user information and security and privacy, the social media platform has had to deal with some very bad PR this year. As Facebook remains one of the leading marketing tools for many businesses and agencies, it’s no surprise that some of the biggest names in social media marketing are trying to imagine what the future of this platform...

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Not only is Facebook one of the most popular social media platforms available, but their Messenger platform is also one of the most popular messaging services available. However, you might have noticed that it hasn’t always been the easiest to use. Regular users and marketers alike have complained about the usability of Facebook Messenger, and Facebook has been listening. Recently, Facebook announced a brand new version of the Messenger app...

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It likely comes as no surprise that consumers are watching more videos online than ever. While you may think that mobile or desktop account for a lot of those hours, consumers haven’t found it so easy to let go of their TV set. In fact, over 150 million hours of YouTube is watched every day on TV screens worldwide, proving that the traditional TV set still reigns supreme in terms of attention Even though YouTube videos can be watched...

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There’s no denying it’s been quite the year for Facebook. From security breaches to data scandals, and, more recently, an announcement of the launch of a video calling product, some consumers might not know just what to think about Facebook right about now. Back at the end of September, Facebook VP Guy Rosen wrote a blog post announcing that there had been a security issue that had affected almost 50 million accounts. Unnamed attackers...

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Google+ SHUT DOWN! WHY?!

November 12, 2018

If you keep up to date on news in the social media world, you probably saw the headline a few weeks back that Google+ had announced that it would be shutting down. Some of you might not have been surprised by this turn of event, or some of you might’ve found yourselves trying to remember the last time you even looked at Google+. Some of you might have never even heard of it, and, obviously, you wouldn’t be alone. In this article, I’m...

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