Category: Social Media Marketing

Following Facebook’s data breach scandal in 2018, users are starting to have a better understanding of what Facebook is doing with their data. This has had serious implications for the social media platform, with trust in Facebook plunging by 66% last year. Now, social media marketing agency owners are looking for a social media alternative to Facebook where they can trust that their privacy is respected. While Facebook has been a great...

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Younger users are increasingly abandoning Facebook and flocking to hipper platforms like Instagram and Snapchat, and Facebook keeps coming out with new updates in an attempt to bring them back. Facebook targets younger users with new features, and in this article, I’m going to be exploring the newest from the social media platform and how you can use it to help grow your brand. Facebook Targets Younger Users It’s obvious Facebook teen users...

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As digital marketers, we always have to be looking for new and better ways to increase engagement and convert more of our social media followers to customers of our brands and businesses. Platforms like Instagram are always coming out with updates and features to improve the customer experience, and it’s up to us to use our creativity to take advantage of these features. With that in mind, in this blog, I’m going to be going over how to use...

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Do you want to know what people are saying about your digital marketing agency on social media and the web? How about checking out what people are saying about your competitors? Well, that’s what social media monitoring software is for, and in this article, I’ll be going over the 10 best free social media monitoring tools of 2019! Choosing the right tools for your social listening efforts can help boost your brand awareness, improve your...

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It started on Snapchat, with Facebook following behind not too long after, and then became even more popular with Instagram. And now, finally, YouTube is following the trend, launching their very own version of the Stories feature! That’s right—YouTube has been testing and experimenting with Stories a year ago, and late last year the platform allowed creators with 10,000+ subscribers access to the feature. In this article, I’ll be...

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Facebook keeps introducing new features that add more to the user experience, making them want to come back for more. Not only do these 3 new features offer more to the user, but they also give brands more creative freedom in how they interact with followers. In this article, I’ll be talking about the 3 new features that Facebook is introducing that will change the way that users interact with Messenger. Facebook Introduces Instagram-Like...

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Have you ever wished that you could see what something actually looked like on you before purchasing it online? What if you could try on a pair of sunglasses just by using a selfie from Facebook making that purchase?   Well, with new augmented reality technologies, this might soon be a possibility.   Facebook has been talking about AR technology for years now, and while they have been rolling out some AR features recently,...

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Facebook’s new Watch Parties feature has been a huge success, allowing users to connect by watching videos together online. Since Watch Parties was first added to Groups in July, statistics show that 12 million Watch Parties have been held. With both individuals and brands using Watch Parties as a marketing tool, it’s clear that the feature is only becoming more popular as more users see its benefits. Any social media marketing agency owner...

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If you’ve been scrolling through Facebook recently, you might have noticed a cool new feature: 3D photos. Facebook recently launched 3D photos for News Feed and VR, and while the platform now supports 3D Photos posting it only currently works from from iOS devices (iPhone 7 Plus, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, and the iPhone XR). The feature will soon be available to everyone, as it becomes available on Android phones in...

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Have you ever used filters on Snapchats or played Pokémon Go? It wasn’t too long ago that the prospect of augmented reality (AR) in electronics seemed like a far-fetched vision of the future. But it didn’t take long for AR to become a reality, or for it to make its mark on social media. That’s right, augmented reality is already taking over some of the most popular social networks in the world. In this article I’m going to be exploring...

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