Social Media Marketing Archives - Page 3 of 5

How to Build AWESOME Carousel Ads on Facebook [Step-by-Step]

November 5, 2018

Are you looking to launch a Facebook ad that’s easy to create, can showcase multiple services or products, and looks great on both mobile and desktop? Well then carousel ads might just be the perfect addition to your marketing strategy. In this article, I’m going to be walking you through the step by step process of creating a carousel ad on Facebook, and the benefits it can bring to your agency or your agency’s clients. Why Carousel...

How to Shoot Video Ads for a Social Media Marketing Client

October 27, 2018

Video has never been bigger when it comes to social media marketing. In fact, by 2019, it’s estimated that 80% of all internet traffic will involve video. There are many reasons why you should want to include video in any social media marketing strategy—first and foremost because consumers crave the human interaction and authenticity of video. If you want to forge a strong connection with an audience—which is integral to building a brand—then...

The End of Social Media Marketing [Ad Costs RISING]

October 4, 2018

If I were to tell you that social media marketing as you know it would cease to exist in 2019, would you regret not taking the opportunity to advertise more while you had the chance? Social media has always been a very changeable medium—that is part of what makes it so excited to be a social media marketer and to run your own agency. However, the constant changes that occur are one of the reasons why so many social media marketers...

How to Create SUPER COOL Ad Campaigns for Social Media Marketing Clients

September 30, 2018

Running your own social media marketing agency can be an incredibly fulfilling career path, though to be successful, you must be constantly evolving along with trends and stretching your creativity to get results for your clients. No matter how good you are with social media, there have probably been instances where you’ve created a post or offer for a client on Instagram or Facebook that didn’t quite get the results you were hoping for. Of...

How to Create Instagram Story Ads [FULL Step-by-Step]

September 26, 2018

With 500 million daily active users, Instagram is an enticing marketing channel and has been for many years. However, with the introduction of Instagram Story ads in January 2018 it’s become even more of asset to businesses. In particular, big brands like Nike, Netflix, and Airbnb have found much success with the platform as a marketing channel to engage with customers and target their potential audience. The business case for Instagram Story...

Social Media Marketing 2018 [My Full Process]

September 18, 2018

Starting your own social media marketing agency can be incredibly rewarding, though it also requires a lot of hard work and expertise. Landing clients is a difficult enough step, but once you’ve got one, you need to be able to follow through. There’s no need to stress, though! Keeping your clients happy and helping them grow their business through social media marketing is a fairly formulaic process. While you need to be able to tailor your...

Facebook Watch Party [Increase Customer Engagement Through Groups]

September 5, 2018

We all know how important it is for businesses and brands to get on Facebook and create a verified Business Page, but have you ever thought about creating a Facebook Group to help you more easily interact with your clients and followers? Creating a Facebook Group for your clients, particularly if you run a social media marketing agency or digital marketing agency, offers you another avenue of engagement with your customer-base. It can help...

[Facebook Ads] How to Build Retargeting Campaigns with Custom Audiences

August 28, 2018

Facebook is one of the most popular platforms for social media marketing, as it gives businesses and brands of every size access to their database of 2 billion active users. Facebook Ads are easy to set up, and there are many tools available to help ensure that your campaigns are a success. The most attractive thing to marketers about Facebook Ads is the ability to retarget their campaigns using custom easily, making sure your ad dollars aren’t...

Building Facebook Ads that Convert [Step by Step Tutorial]

August 23, 2018

Facebook is the most popular social media platform, with over 2 billion active users. This is just one of the reasons why so many social media and digital marketers are flocking to the platform. Not only does marketing on Facebook give you instant access to a huge audience, but the platform itself is very friendly to businesses and brands both big and small. Running ad campaigns is also incredibly easy to set up, and offers marketers a number of...

Facebook Ads That Don't Convert [How to Fix Them]

August 18, 2018

Facebook Ads are one of the more popular advertising options for people who are in the business of social media or digital marketing—whether you’re a small business or a social media marketing agency. In fact, about 92% of marketers claim to use Facebook Ads. However, there are still many who use Facebook Ads but fail to generate positive conversion rate results. These people are often put off by this lack of ROI and turn to other marketing...

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