Category: Social Media Marketing

Facebook is one of the most popular platforms for social media marketing, as it gives businesses and brands of every size access to their database of 2 billion active users. Facebook Ads are easy to set up, and there are many tools available to help ensure that your campaigns are a success. The most attractive thing to marketers about Facebook Ads is the ability to retarget their campaigns using custom easily, making sure your ad dollars aren’t...

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Facebook is the most popular social media platform, with over 2 billion active users. This is just one of the reasons why so many social media and digital marketers are flocking to the platform. Not only does marketing on Facebook give you instant access to a huge audience, but the platform itself is very friendly to businesses and brands both big and small. Running ad campaigns is also incredibly easy to set up, and offers marketers a number of...

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Facebook Ads are one of the more popular advertising options for people who are in the business of social media or digital marketing—whether you’re a small business or a social media marketing agency. In fact, about 92% of marketers claim to use Facebook Ads. However, there are still many who use Facebook Ads but they're just not working. These people are often put off by this lack of ROI and turn to other marketing options instead of...

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30 July, 2018 If you’re thinking of making a change in your life and starting your own online business or social media or digital marketing agency, then online courses are a great way to learn and form the foundation of knowledge you’ll need in order to be successful. However, there are a lot of courses available. How can you find out which one is the best without wasting a bunch of money on the ones that aren’t worth the...

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There’s no doubt that SEO is an incredibly important part of growing your business online. However, unless you’re getting tons and tons of views and new customers, it’s hard to measure how successful your SEO efforts really are. Well, thankfully there is a tool you can use that helps you figure it out! UpCity is a free tool that audits your business’s online presence and provides you with an SEO Report Card. In this article, we’re...

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How To Set Up A Facebook Business Page If you own a business of any size, no matter the niche, you need to have a Facebook Page for your business. With over 2 billion active users, it’s impossible for any business to ignore the potential Facebook offers for growing your business. Not only does creating a Facebook Business Page mean that you now have access to a much larger audience, but it also makes it much easier for people (and potential...

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One of the most important aspects of successful online marketing is traffic. Traffic refers to the amount of people visiting your sites and the views that you get. Without sufficient traffic, you won’t be able to make any kind of impression with your digital footprint. While having great content is very important, that alone won’t be enough. Same goes for having fancy conversion funnels. The trick is in being able to get your content in front...

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Just as in every industry, staying on top of new technologies and changing trends is vital to staying relevant in social media marketing. In 2018, higher engagement rates, customizable chatbots, social listening tools, inplatform messaging, augmented reality, and social call out culture are all marketing trends that should be on your radar if you want your social media marketing agency to grow. In this blog article we’ll discuss these 6 social...

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While many businesses are seeing the benefits of social media marketing to grow and promote their business, oftentimes companies are not using social media to its fullest. Facebook, Instagrarm, Twitter, YouTube, and LinkedIn are all great platforms to connect with audiences and develop long-term relationship with customers. In this blog post I’m going to go over 8 ways you can use social media to build brand loyalty and increase customer...

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We all know that the secret to being good at social media marketing is being able to tap into the interests and minds of your target audience. Whether it’s to determine the kind of content you’re going to create, where to launch your campaigns, or where and how they’re spending their money, having a keen understanding of your audience is the key to success. Even more importantly, having a direct line of communication with your audience,...

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