A YouTube channel is a huge asset to any brand or business, especially as marketing trends continue to gravitate toward the digital realm. There are numerous benefits to creating more video content for your brand or clients, including the fact that video accounts for approximately 90% of all content shared online.
To make life even easier for brands, YouTube offers a channel exclusively for brands and their team of creatives. In this blog, I’m going to walk you through how you can set up your own brand account on YouTube, the features it offers for your business and the benefits this presents for any growing team.
What is a Brand Account on YouTube?
The YouTube brand account is an option that gives your business or brand a YouTube presence of its own. It is a separate account from your personal one that uses your company or brand’s name, though it is still accessed through your personal YouTube account.
However, this connection between your brand account and your personal account is private, and will not be shown to viewers so there’s no risk of confusion there. You can manage the account by yourself or share the management duties with others in your team who you designate to help with account management.
The ability to add channel managers is one of the awesome features that differentiate a brand account from a personal account. This will be crucial to your brand as your company or agency grows. Even better, you can add managers to your branded channel without having to share your Google password.
Having multiple team members assisting with the management of your brand’s YouTube channel enables you to upload content more frequently, divide up responsibilities, and ensure that the channel keeps going strong even if someone is busy or ill.
How to Set Up a Brand Account on YouTube
To access a brand account, you need to first log in to YouTube using your personal credentials. If you don’t have a Google or YouTube account, then you need to sign up for a new Google account. Go to the Google Account setup screen and follow the directions.
Once you’re logged in, click on your image or avatar in the upper right corner of the YouTube screen and click on ‘Settings’. Click ‘Create a new channel’ in the settings screen that opens. Enter a name for your new YouTube business account and click ‘Create’ to start using YouTube under the new company name immediately.
When selecting a brand name…
Remember that this account is going to reflect your business. Use a name that does just that. Don’t pick a random name or use your email account username.
Make sure the name is short and memorable. Avoid numbers or strange words that make it less clear that this is a business account.
Customizing Your YouTube Channel
Here are a few easy steps to give your channel a more professional look and to make it easier for customer to figure out how to find you online.
By default, your channel icon will be linked to your brand account’s profile photo. To change the icon, YouTube will direct you to update your brand account.
Click ‘Edit’ to go directly to the upload photo screen in your brand account. It’s recommended that your picture should be a JPG, BMP, PNG, or non-animated GIF, and it should be 800 x 800 pixels.
You should also make sure it displays well at smaller sizes and in a square and circle crop. YouTube will use your channel icon in multiple places, so you want to make sure it will look good in all of these spaces.
Adding channel art is another great way to show off your brand’s personality and create a more visually engaging YouTube profile. This is another opportunity for your to create a lasting impression on your viewers.
Your channel art should be under 4MB and at least 2048 x 1152 pixels, although YouTube recommends going with 2560 x 1440 pixels for best results on all devices.
Details and Description
To unlock all of the customization options for your channel, you’ll need to click the gear icon in the section beneath your channel art.
A pop-up will then appear that says ‘Channel settings’. Look for the ‘Customize the layout of your channel’ option and enable it and then click ‘Save’. You’ll now be given a wider range of options sorted into five tabs: ‘Home’, ‘Videos’, ‘Playlists’, ‘Channels’, and ‘About’. Head over to the ‘About’ tab to edit your channel’s details.
Under description, give a brief outline of your brand and what you do. Keep any core keywords for your brand in mind, and make sure to use them in your description. This will help people find you more easily when they search for your brand on YouTube.
Be sure to include your contact email as well. You should also include links to your social media profiles, since these links can be set to appear over your channel art and will be highly visible to your audience. Most of your links will default to just the favicon (the small image that shows up at the top of your browser) but the first link in the lineup will also show the link title, so make the most of those 30 characters
On the right-hand side, you’ll find a section titled ‘Featured Channels’ where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful to you yet, once you expand your YouTube presence it will definitely come in handy.
How to Add Managers to New Account
Brand accounts can be a huge asset to your company because you can add owners and managers to the account where you wouldn’t be able to with a personal account. As the owner of the channel, you can add and remove managers, remove listings, edit the business information, manage all the videos, and respond to reviews. Managers that you give access to can also do all those things, except add and remove managers and remove listings.
Individuals classified as communication managers can only respond to reviews and do a few other lesser managerial duties. Having multiple team members responsible for the channel will you manage your channel more easily and improve your workflow processes.
To add managers and owners to your brand account…
Sign in to YouTube with the personal account you used to create the brand account
Click your image or avatar at the top right corner of the YouTube screen and then choose the brand account’ or channel from the list
Click your image or avatar again and click the settings gear icon to open the channel’s account settings
Click ‘Add or remove managers’ from the ‘Managers’ area
Click the ‘Manage Permissions’ button
Choose the invite new users icon at the top right of the ‘Manage permission’ page
Benefits of a Branded Account
Not only will a branded account help you manage your channel more smoothly, it also gives you the peace of mind of being able to allow your team managers access to the channel without having to share your Google password.
Being able to add managers to your account will be crucial for when your brand starts to grow and you have to add new team members to help with tasks like uploading videos, adding thumbnails, writing descriptions, etc so that you can shift your focus to tasks where your expertise is essential.
Keep in mind that your login and password is connected to all of your Google Accounts. This links to your Gmail, your Google Docs, Google Sheets, etc. As a business owner, for security reasons, you never want to give out access to all of the above.
Setting up a brand account for your YouTube channel will be a great way to help your brand’s online presence grow. You won’t have to worry about sharing your personal log in information or having any hold-ups in terms of workflow when it comes to uploads and other channel management issues. As you scale out your business, these features will become incredibly helpful to you and your business.
If you’re looking for other tips and tricks on how to successfully build and grow your brand, then enroll in our Personal Branding & Influencer Marketing course today! You can also follow us on YouTube, Facebook, and Instagram for helpful content daily, or visit our blog for more FREE training.