How To Set Up A Facebook Business Page
Not only does creating a Facebook Business Page mean that you now have access to a much larger audience, but it also makes it much easier for people (and potential clients) to discover and interact with your brand.
In this article, we’re going to show you the 8 easy steps to follow in order create a Facebook Business Page for your brand.
1. Sign Up
The first step is quite simple: you need to go to Facebook.com/business and click on Create a Page. In this section, you’ll be given the option to select different business types, including local business, brand or product, and cause or community. Select the one that best describes your business. If your business fits more than one of the descriptors, then choose the one you think your customers are most likely to think of when they think about your business.
Select the business type and fill in your business’s information such as address, company name, page category (when you start typing in the category field, you’ll see a list of potential categories). Select one of these categories and then select hit Get Started.
2. Add Pictures
You’ll want to add engaging pictures that will help your customers identify your business. Upload a profile image that represents your business. This image will be displayed in search results and when you interact with users. It appears at the top left of your Facebook page.
If you are a big brand then you can use your logo as your profile image, or if you are a smaller business you can consider using HD pictures of what service or product you offer as your profile and cover images.
Once you find the image you want to use, click on Upload Profile Picture. Your cover image should also best capture your brand and what your company is about. Your image MUST be at least 400 x 150 pixels, and ideal desktop size is 820 x 312 pixels, while mobile is 640 x 360.
3. Page Has Been Created
Congrats! Your Facebook Business Page has now been created! However, the work’s not done just yet.
Once your page is alive, you will be prompted to do a quick walk-through of the features you can use that will help you to boost your presence and grow your business. Make sure you understand how Facebook Business Pages operates by reviewing all the features and becoming accustomed to them.
Use the description box to tell visitors more about your business. This short description only allows a maximum of 155 characters, so you’re going to want to keep it to a couple of clear, concise sentences. Stick to the basics for this description, as longer descriptions can be added later on.
The username, also called the vanity URL, tells people how to find you on Facebook. It can be up to 50 characters, though I recommend that you use your business name or some variation of it to keep it simple for users to find you.
To put in your username, click on Create a Username for Your Page. Enter your username, and when you’re finished, click Create Username. Once you’ve clicked that, a box will pop up showing you the links people can use to connect to your Facebook page and Facebook Messenger. To continue onto the next step, click OK.
6. About Section
You’re going to want to edit and fill in your About section at the beginning of your page setup—don’t wait to update later. This section is the first place a potential customer gathers information about you and your business, so you want to be clear, informative, and even instructional. It is a good idea to add in this sectiont your Facebook Messenger protocol, such as customer service rep’s online hours and estimated response time.
To get started in setting up this section, click on About in the left-handed menu of your Facebook Page. You can add business details, contact information, and other social accounts. Depending on your business, you might add your price range.
To add a longer description of your business, click Edit Story on the right side of the Page and provide a detailed description of your business, what services you offer, and why they should follow you. You’ll also want to specify business location and hours, and you can do that by clicking Edit Page Info on the top right of the screen. Remember to click Save Changes when finished.
7. Create Your First Post
To get people to see and like your page, you’re going to need to create valuable, engaging content, and you’ll want to start off strong. Your first post could be an introduction post, or a friendly welcome/hello post to let people know you’re finally on Facebook.
Some examples of other engaging posts could be events or product offers. Take a look at the different types of posts you’re able to publish by going to the Status Box and clicking on the tabs at the top.
8. Start Engaging
To get people to engage with your content, you’re going to need people to start following the page. Invite family and friends to like the Page, and use other social media platforms you already use to cross promote your new Facebook Business Page. Add in social media sharing icons on your email signature so everyone you communicate with is directed toward your page.
To help spread the word about your new Facebook page, you could even consider running a contest or some kind where your followers have to share or tag friends in the comments in order to be entered into the contest.
Facebook Page Optimization
Now that your new Facebook Business Page is setup, you must learn how to optimize the page. To maximize engagement and meet your Facebook goals, consider utilizing the following tools:
- Facebook Send Message button: Encourage visitors to contact you through Facebook Messenger by customizing the button underneath your cover image. You can do this by hovering over the Send Message button and then select Edit Button. Select Next when happy with the revised Call-to-action button. For your customized CTA button to go live, click on Finish.
- Pinned posts: These are posts you choose that will sit at the top of your Facebook page. The purpose of the pinned post is to draw in your customers and make them want to stay on your page. To pin a post, you first have to compose a post, then you can go to that post and click on the three dots of top right of post, then select Pin to Top of Page.
- Tabs: These are located on the left side of the page. It includes sections like About, Photos, Reviews etc. You can select which tabs you’d like to appear here by going into Settings and going to the Edit Page tab, where it gives you the option to use default Tabs or select your own.
- Settings: You can review other sections of your page by exploring the settings section. Click on Settings at the top right of your Facebook page. It is important to review these often, as preferences may change as your business grows.
- Insights: You can see how many people are visiting your page, and how many visitors clicked on your CTA or engaged with your posts by looking in the Insights tab and reviewing your analytics.
- Backlinking: Link your Facebook page to the bottom of your blog, website, YouTube channel, and any other platform you can. Doing this will help drive traffic to your Facebook page and also build credibility.
Now that you’ve got your Facebook Business Page set up and have customized it for optimal engagement, you can start posting engaging content and interacting with your followers. Remember that Facebook is also a great platform to run ad campaigns, once you become more comfortable with the platform.