There’s no doubt that SEO is an incredibly important part of growing your business online. However, unless you’re getting tons and tons of views and new customers, it’s hard to measure how successful your SEO efforts really are.
Well, thankfully there is a tool you can use that helps you figure it out! UpCity is a free tool that audits your business’s online presence and provides you with an SEO Report Card. In this article, we’re going to go over the UpCity’s SEO Report Card and break down the information it gives you.
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The first thing you have to do go to the tool itself at https://app.upcity.com/free-tools/seo-report-card/
This page prompts you to fill in your information, the main keyword that describes your business, and a competitor’s URL. It’s important that you be accurate with your keyword. For instance, if your business is a social media marketing agency, then you might want that to be your keyword. After a few minutes, UpCity will email you your completed SEO Report Card.
UpCity SEO Audit Tool
The SEO report is broken down into 7 sections:
- Score Summary
- Rank Analysis
- Link Building
- On-Site Analysis
- Website Accessibility
- Trust Metrics
- Current Indexing
Essentially, the SEO Report Card helps you monitor how your site is performing based on your primary keyword. By seeing this information, you’ll be able to assess your SEO success and figure out where adjustments need to be made to get even better results.
But in order to do this, you need to know what each of the sections means.
1) Score Summary
One of the things I like most about this tool is that it actually gives you a score. The score at the top of your report is based on a summary of all of the passing and incomplete assessments detailed in the rest of the report, which we will be going over in the rest of this post.
The score is a nice snap shot of your SEO success, and of course your goal is to get the highest score possible.
2) Rank Analysis
This section analyzes your search engine ranking. It ranks your website on each of the biggest search engines, including Google, Bing, and Yahoo, based on the main keyword that you entered. This section clearly breaks down the information. This section:
- Monitors whether your site is ranking within the top 10 & 100 on Google, Bing, and Yahoo
- Compares your rankings to your top competitor at a glance
One of the main goals with SEO is to get your website in the top 10 ranking on these search engines, so seeing this information will give you a very good idea of whether or not you’re meeting your SEO goals.
3) Link Building
This section shows the number of websites that have links back to your website and the number of links your site has to others. Link building also has a significant impact on your SEO results, so it’s good to be able to quantify these results.
This section also compares your results to that of the competitor that you entered in the information page. While it’s nice to see how you stack up next to the competition, you should always be trying to get these link numbers up.
4) On-Site Analysis
This section analyzes your on-site SEO and shows if the primary keyword you chose is in the Title and Body of your homepage. This can have a significant impact on your ranking, and if the Report Card shows that the keyword is not present in these areas, then that is something that you will have to fix if you want to improve your the ranking of your main keyword and your website overall.
5) Website Accessibility
This section takes a look at how quickly your website loads. This is significant because in order for your site to be crawled by search engines, it must load quickly. Slow loading speeds do not rank well in Google, and will therefore impact your SEO score and your SEO performance.
This section breaks down:
- Homepage loading speed
- Your loading speed compared to your competitor
- Search engine indexing
- Meta tags indexing
Indexing is the process of adding webpages into Google search. Depending upon which meta tag you used (index or noindex), Google will crawl and index your pages. A noindex tag means that that page will not be added into the web search’s index.
6) Trust Metrics
Each website is assigned a level of trust or authority that shows whether the domain is trustworthy and safe. The more trust and higher authority your website is assigned, the higher your site will rank. This section measures your website’s domain strength and allows you to track how you stack up against your competitors.
If you have low trust metrics, then this is something you’re going to want to work on asap. One way to help build trust and authority is to back link to inner pages on your website, such as the contact page or FAQ page, instead of always linking back only to your homepage.
7) Current Indexing
This section gives you a basic view of whether or not your site is being indexed by Google, Bing, and Yahoo. If the answer to any of the three questions in this section is “no” then you will want to determine what is causing the issue as soon as possible, because this will severely affect your SEO ranking.
If you want your business to have a good online presence and to be popping up in your potential customer’s search engine results, then you need to get serious about SEO. UpCity’s SEO Report Card can also be really helpful if you’re running a digital marketing agency, as it can help you show potential clients the areas where you will be able to help them.