7 Tasks You Need to Outsource as a Marketing Agency Owner

March 31, 2019

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When it comes to buying products online, one of the things that make us pull our credit cards out is the presentation of the products.

Yes, presentation is everything when it comes to buying things online.

As highly-visual people, our buying decisions are influenced by attractive presentation, which is why marketing is essential when you’re trying to sell a product or service. While you may have the best product ever invented right in the palm of your hands, its efficiency and usefulness will not matter if no one knows about it.

This is the reason why some businesses go to great lengths, hiring marketing agencies to do their marketing for them. If you are a marketing agency owner, implementing a marketing plan would just be too overwhelming for one person to handle, which is why outsourcing tasks to a freelancer make perfect sense.

Which tasks do you need to outsource?

Check out the list we’ve made for you below:

1.  Design

For a marketing strategy to achieve its goals, you need a graphic designer with an eye for style.  You need someone who is creative, someone who understands the psychology behind a sale, someone who has the experience and skills to produce great-looking graphics.

Apart from knowing how to use graphics programs like Adobe Photoshop and Illustrator, or Canva for that matter, this person should also have a good track record. They should have an impressive portfolio of some of their past work that you can view to help you assess if they are the person you’re looking for.

The average cost for hiring a Graphic Designer internationally can range from $20 to $45 per hour and $50 to $150 per hour for the US.

2.  Copywriting

Having high-quality graphics and a well-written copy is a killer combination every business can benefit from. It’s what helps get a potential customer from “slightly interested” to “fully convinced” when they’re viewing product listings.

A good copywriter is important in every aspect of a marketing campaign because they help people understand what the product and service is all about. Apart from the basic information, copywriters know how to use words to convince potential buyers to make a buying decision through ad campaigns, sales funnels, landing page content, and product listings.

Copywriting is a special skill, and if there’s a marketing task you need to outsource, copywriting is one of them. The amount of talent you can choose from is almost unlimited, and copywriting takes a lot of time.

The average cost for hiring a Copywriter internationally can range from $10 to $35 per hour and $40 to $110 per hour for the US.

3.  Web Development

Having a web presence has become a primary requirement for businesses today regardless of whether they are online or offline. With a majority of the population looking to the internet for just about anything they need, not having a website is a definite disadvantage for business owners.

One of the things that make people visit a website or stay there for long is the site’s ability to create a great user experience for site visitors.

A good web developer can help you design or redesign a website so that customers will have an easier time navigating through it and finding whatever it is they need. Knowledge of front end development technologies like CSS, HTML, and Javascript is definitely a plus apart from having the skills and experience. In the end, a website is not just all about aesthetics, it’s about the experience too.

The average cost for hiring a Web Developer internationally is from $15 to $40 per hour and $45 to $150 per hour for the US.

4.  Analytics Management

An efficient way to determine if a marketing strategy is working to perfection is to have an analytics manager review your a client’s most relevant and important stats regularly.  

An effective analytics manager should understand the impact of the movement of a couple of key stats like site visits, bounce rate, as well as the demographics of the people the business attracts via social media and ad campaigns, among others. This is extremely helpful in determining what’s working and what’s not so you’ll have a better idea which ones you need to make adjustments to.

The analytics manager should also have a solid understanding of digital media and marketing as a whole so they can steer a client’s business in the right direction and help them save money by using their assets efficiently.

The average cost for hiring an Analytics Manager internationally can range from $10 to $40 per hour and $45 to as high as $150 per hour for the US.

5.  Ad Manager

If you want to see results faster, outsourcing tasks to an experienced Ad manager is one of the best decisions you’ll ever make. One of the best ways to reach more people and gain a following is through the use of Ads and it doesn’t matter whether it’s social media PPC, Google Ads, or Amazon Sponsored Products.  

With the right talent handling this task, your client’s business should be able to accomplish things better and faster.  They should be able to generate more high-quality leads, increased site traffic, and more conversions, among others. It’s definitely a lot better than relying on free advertising or promotion.

The best part is that a reliable Ad Manager knows how to get the most out of any budget because they have the ability to deliver ads to your client’s target audience or people who are ready to buy whatever it is they have to offer.

The average cost for hiring an Ad Manager internationally is from $10 to $50 per hour and $55 to as high as $500 per hour for the US.

6.  Social Media Manager

With people spending a majority of their time on social media, it would be a complete waste not to have a presence to let people know that your client’s product or business exists. This is the reason why social media management is such an important task.  It will also help a lot if this task is left in the hands of an expert whose skills you can take advantage of.

A social media manager can help you source and research content, draft a content calendar, and implement strategies that will help attract more followers and engagement — something your client’s business needs.

Look for someone who knows how to make a business stand out on various social media platforms like Facebook, LinkedIn, Twitter, and Instagram and you’re bound to see more people following your client’s channels.

It goes without saying that the more followers your clients have, the more engagement there is. Plus, the more engagement they get, the better their chances of seeing an increase in sales.

The average cost for hiring a social media manager internationally is from $10 to $25 per hour and $30 to $85 per hour in the US.

7.  SEO specialist

The key to having a successful online presence is searchability and discoverability.  Like we said earlier, having the best product and best-looking site isn’t worth a dime if no one actually sees you or knows about you.

One of the ways to get “found” is through the search results generated from some of today’s leading search engines like Google and Bing. By appearing on the first page of search results generated from your client’s search keyword, you’ll be giving your client’s business a better chance of being clicked and visited.

The truth is, that opportunity is all your client’s business needs to start gaining a certain amount of following.  It only takes one visit for people to realize the value your client’s business/product has to offer. With an experienced SEO specialist on the helm, the chances of your client’s business being found increase big time, making it one of the tasks that need to be outsourced.

The average cost for hiring an SEO specialist internationally can range from $35 to $50 per hour and $55 to $150 per hour for the US.

Final Thoughts

It’s amazing what a sound marketing strategy and a couple of key marketing tasks done effectively can do for a business.  By outsourcing these tasks, not only are you increasing everyone’s productivity, but you’re also giving your client’s business a better chance at success.

If you’re the owner of a marketing agency who has clients that are still struggling, you need to start outsourcing these tasks now.

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