Are you still trying to figure out what niche market you want to focus on for your digital marketing or social media marketing agency? The best SMMA niches are those that have low competition but are still highly profitable.
Figuring out the right niche doesn’t mean you have to be an expert in the area, but that you’re an expert at communicating with customers in that area. That’s why I’m going to be going over the best SMMA niches of 2019 that have high earning potential. Your agency can be the experts in these niches regardless of your background.
Best SMMA Niches of 2019
In your research, it may feel like all of the most profitable digital marketing niches are already being covered, and that there’s already too much competition in those areas. Well, I’m here to tell you that that’s simply not the case.
There are a number of lucrative digital marketing niches that you can target in 2019, including:
- General Contractors
- Fitness/Weight Loss
- E-Commerce aka MMO (Make Money Online)
- Real Estate
Contractors are one of the best social media marketing niches primarily because they have large budgets to work with.
It’s also easy to promote projects, both finished and under construction, through social media so you have some easy content opportunities. Instagram, in particular, is a great platform to promote this type of content.
Digital marketing can also be an easy sell to general contractors because so many of their potential customers rely on word of mouth or recommendations. Consumers want to read reviews before making a decision on what contractor to hire and work with, so you can make sure your clients have a strong online presence and focus on customer reviews on both their website and social media accounts.
People will always be obsessed with losing weight, no matter the month, no matter the year. Whether people are looking for the next fad diet, exercise program, or magic pill, there’s always something people are talking about.
Marketers can’t go wrong here, as almost every demographic in every country is into this. This niche market has always proven to be profitable but is generally not one of the first ones agencies think to target.
The health sector provides a lot of opportunities to find the right marketing agency niche. You can promote anything that encourages a healthy lifestyle, helps people avoid disease, and extend life expectancy.
People are taking their health more seriously and are looking for practical, everyday tips and products to help them live better. Plus, consumers don’t automatically trust what the government or doctors tell them, so they’re always looking for more information from difference sources. This has made alternate health extremely popular.
Opportunities to market and make a profit are endless: info products, physical products, coaching, etc., and the market is always growing. For instance, more lenient laws and public opinion have made medical marijuana and CBD oil an emerging trend in 2019.
There is so much opportunity to help e-Commerce companies build their brands online, particularly because their entire business is already centered on being online. You can also create information products, online courses, an ebook, or develop a coaching program for your clients in any niche to sell online.
Whatever your client is selling online, you can help them get their brand in front of a larger audience and promote their products or services.
Just as with contractors, chiropractors rely heavily on reviews when it comes to getting new customers. Online reviews on platforms like Google, Facebook, Yelp, Healthgrades, Rate MDs, and others continue to be an essential element of successful online marketing for chiropractors.
People read an average of 10 reviews on the review site they are on before being able to trust a local business, and your SMMA can help ensure positive reviews are visible.
You can also help set up Chatbots to have a conversation with a potential new patient 24 hours a day, 365 days a year. Integrate a Chatbot into a variety of online marketing strategies including video testimonials, doctor videos, Facebook ads, Facebook organic posts, live videos, websites, landing pages, and more.
In order to keep up with the increased supply, practices will pay even greater attention to their marketing efforts in 2019. The field of dentistry continues to grow and is expected to increase through 2035 as younger and more diverse professionals come up through the field.
This year will be the year of texting in dental marketing, and messenger systems will become a ubiquitous part of every successful practice’s marketing efforts. Testimonials and location tagged selfies by patients are critical to the success of the office.
Additionally, as patients’ demand for more online experiences in their health care increase, online forms will likely reach a tipping point as a dental marketing trend in 2019. These are all areas that you can help with in this marketing agency niche.
Attorneys are one of the best social media marketing niches because they typically have a large marketing budget to work with. You can market lawyers and attorneys as a brand and can create a YouTube channel that shares a series of videos relevant to their area of expertise.
As with any niche, make sure the website is SEO optimized and mobile-friendly. For a law firm, each attorney should have a social media presence while representing the company. This is another reason why this is a great niche to target—landing a law firm would be a huge win for your agency.
Boutiques and salons are a great area because they need proper branding. Your agency can create a strong visual brand and a branding board. You’ll also need to update or create a new website for them from scratch.
Search engine optimization (SEO) will also be very important in this niche, as many people search on Google for boutiques and salons. Getting professional photos and taking more, high-quality photos to use on the website and to post on social media accounts to show off services and satisfied customers will also have a huge impact.
Sending out regular emails through email marketing campaigns, running seasonal promotions, and planning around holidays will all be important. Visual platforms like Instagram and Facebook have great potential, so ensure social media scheduling stays consistent. Investing time and money in Facebook ads will also be beneficial.
There are many components of a good veterinary marketing strategy, including a well-designed custom veterinary hospital website, a logo, a social media presence, and veterinary email newsletters.
If you choose to specialize in this niche, then you’ll have to think of ways that practices can stand out from other vet hospitals in your area. Cultivate the practices’ area of expertise and build a reputation for knowledge in a certain area of pet care. For example:
- Nutrition and weight management
- Oral health
- Behavior and training
- Senior care
- Holistic medicine
- Palliative care
- Rehabilitative therapy
You can then develop a blog focused on that area of expertise. Create informational videos for website, social media, and start a YouTube channel—the internet loves seeing cute animals, so take advantage of that by creating great content. You can also post on social media consistently on helpful topic-related tips.
There’s no doubt about it, real estate is one of the best SMMA niches of 2019. There’s a lot of area for opportunity, and you can even drill down to a specific market to target, for instance:
- Generation X
- Baby Boomers
Type of Real Estate Customer:
- First Time Buyers
- For Sale By Owners
- Expired Listings
- New Construction
- Fixer Uppers
- Zip Code
Create buyer personas that represent the groups of people from above that you would like to target or do business with. The easiest way to start developing personas is to review the customers with whom you’ve had past successes.
Questions to ask yourself when developing your clients’ buyer persona:
- What is their demographic information?
- What is their level of income?
- What does a day in their life look like?
- What are their pain points (problems)?
- How can you help solve them?
- What do they value most?
- What are their goals?
- Where do they go for information?
- What experience are they looking for when seeking your services?
Once you’ve created your buyer persona you’ll have a better idea of who and how you will target prospective clients.
To land more clients and grow your social media marketing agency in 2019 you must choose the right niche. The industries listed above are full of opportunities for your agency.
If you want more tips on how to build and grow your own agency, then enroll in the best SMMA course online—Cereal Entrepreneur’s Digital Marketing School. You can also follow Cereal Entrepreneur on YouTube, Facebook, and Instagram, and check out our blog for more FREE training.