Consumers love video content, and if your brand isn’t creating any of it to keep your target audience engaged and interested, then you are missing out on a hugely successful pillar of your digital marketing strategy. You might have been hesitant to get started because of a lack of experience or worry that it’s too costly; I’m here to tell you that with the right video editing software, that doesn’t have to be an obstacle. In this article, I’m going to be exploring the best video editing software for YouTube.
Why You Should Be Creating Video Content
The best marketers in the industry know that video is a critical component of any successful marketing campaign. Not only does video account for 90 percent of all content that is shared online, but 87 percent of people say they’d like to see more video content from brands in 2019.
Video can help support a variety of marketing and business goals, including sales, retention, customer experience, customer education, and more, and now is as good a time as any to start a YouTube channel for your brand so you can start producing quality video content.
Easy Video Editing Software for Your Agency
Creating high-quality video content on a consistent basis can be time-consuming, but it is worth it for your brand. However, there’s no denying that it requires a lot of patience, hard work, and, of course, the right tools and equipment.
The best professional video editing software will help make your everyday tasks like cutting, trimming, combining, and applying filters to clips as simple as possible. On the other hand, working with inferior video editing software will lead only to frustration and a less polished finished product.
Video editing software can also provide tools for video correction and effects, audio editing and effects, color correction, graphics, and more. It also enables users to edit and modify video files digitally, allowing you to manipulate and arrange video files to create great content.
While paid products will give your project 360 degree video support, motion tracking, and multicam editing, there is also a lot of video editing software for YouTube that’s free.
Here is our list of the best video editing software for beginners:
Adobe Premiere Pro CC
Adobe Premiere Pro CC is pretty much the industry standard video editor. It’s available on both Windows and Mac, and you can get a free trial for 7 days to try it out for yourself. If you decide you want the full version, the subscription service costs $20.99/month.
This is a great video editor for YouTube because it allows you to upload straight to the video platform. It also supports 360 video and VR video, which could be a huge benefit for your agency going forward. It also offers a large assortment of filters and has a customizable interface.
Another cool feature is that you can edit videos before they have finished importing. It’s also good to note that it is a cloud-based model, which means you don’t have to pay for upgrades as they are released.
Apple Final Cut Pro X
To get the full scoop on Apple Final Cut Pro X, I spoke to Leo Mancusi-Ungaro, owner of Sire Media. He’s created amazing videos for brands like RedBull, Lakenzie Menswear, and Bangs Shoes, so you can bet he knows what he’s talking about with this recommendation. You can check out his video right here, or follow him on Instagram @cusimedia or @siremedia.
Obviously, as the name suggests, this easy video editing software can only be used on Mac. Like Adobe Premiere, it also allows you to upload straight to YouTube.
One of the cool features of this software is the smart trackless timeline, which helps you organize elements into specific “roles,” such as voiceover, music, and titles. It also supports 360-degree video editing and HDR, with advanced color grading, as well as raw video from all major makes and models of drones.
If you want to buy some of the best professional video editing software available out there, then you just have to pay one flat fee that includes all major updates. If you want to give it a test drive first, you can get a free trial for 30 days.
Cyberlink PowerDirector is another premium feature-packed editor. The Magic Movie Wizard is the ultimate example, paring the task of combining and optimizing videos down to a few clicks.
The software also offers a standard post-production interface based around control panels and a timeline. This is great for beginners because every filter and option is extremely flexible once you start exploring. The price comes in at $89.99 – $129.99
If you’ve got big ideas then HitFilm Pro might be the right video software for you. It is superb for special effects and is a favorite with fanfilm makers for this reason.
Other than being full of tools for stunning special effects, one of this software’s biggest selling points is the ability to tackle pretty much every aspect of video post-production within the editor. Animations, titles, audio editing, and color grading are all accessible with a couple of clicks, but the interface is intuitively designed and never feels cluttered.
HitFilm Pro also supports importing and animating of custom 3D models, complete with simulated 3D cameras, custom shadows, and dynamic lighting. There are also impressive particle effects, and superb chroma-keying to minimize annoying spill.
It is Windows compatible, has an intuitive interface, and has a price tag of $299.99.
This just might be the best Windows video editor for beginners. It gives wide support for different formats and has an intuitive user interface with powerful video editing features.
It offers various top-tier video effects including motion elements, animated titles,
royalty-free music, overlays, filters, custom titles, and transitions. Once your video is finished, you can burn it to DVD or upload to YouTube, or transfer to any popular portable devices.
Filmora/Wondershare also give you many audio editing options, allowing you to perfect your video’s sound with tools like keyframing, background noise removal, and an audio equalizer.
It also offers great layering capabilities, allowing you to utilize up to 100 layers of media and use green screen effects. The only limit with this video editing software is your creativity.
Filmora/Wondershare also comes with a sweet price tag: there’s a one-time fee of only $69.99, which includes free updates.
5 Best Video Editing Software for YouTube – FREE
If you want to perfect your skills before upgrading to one of the above-mentioned premium options, then you can start off with some of these FREE easy video editing software options:
- Lightworks – published free with the aim of making professional quality video editing software available to everyone. Offers advanced editing tools and real-time effects with a well-designed interface.
- Hitfilm Express – this basic editor is actually very impressive, with advanced cutting tools, a great set of audio and video filters, layers and masking capabilities, compositing options, and chroma keying for creating green screen effects.
- Davinci Resolve – this professional-grade video editor offers intuitive interfaces for editing, color correction, audio mastering, and exporting.
- Shotcut – this software offers advanced, customizable filters and intuitive interface, but it may be more difficult to master than some of the others.
- VSDC Free Editor – this is a non-linear editor, so it works differently than many other similar tools, letting you position clips and other elements on the timeline wherever you like and edit them there. Add extra artistic effects, including smoke. There’s also a dedicated Instagram export profile and automatic image stabilization.
If you are building a brand, you have to incorporate video content into your marketing strategy in 2019 if you want to be successful. However, to create visually engaging videos, you also have to find the right editing software. Depending on the features you are looking for there are many free and premium tools that offer a wide variety of powerful video editing features so you can start producing great video content to engage your audience.
If you want to learn more about creating video to grow your audience, then enroll in our Personal Branding & Influencer Marketing course today! You can also follow Cereal Entrepreneur on Facebook, YouTube, and Instagram for helpful digital marketing tips, or visit our blog for more FREE training.