Category: Marketing Agency

Instagram security settings have been historically lackluster. Even with the initial launch of two-factor authentication, Instagram failed to meet the standards that the rest of the world has now developed. However, you can now use Instagram in combination with commonly used authentication apps to be truly secure. With Instagram further stepping into the world of e-commerce, it’s important that Instagram security settings are up to par. Prior to...

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If you want your social media marketing agency to succeed, you need to know how to do a digital marketing audit. When you understand the why and the how of a digital marketing audit, you can dive deep into the brands and accounts you work with to create an effective digital marketing strategy. By reverse engineering what has already been done and determining what needs to be worked on, you can quickly create and prioritize your to-do list. A...

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I’m an adamant believer that you should know how to use Facebook groups for business, because I’ve used them to get great results in the past. Brands using Facebook groups in 2019 can personify their business and get organic growth to help them get off the ground. With just a few Facebook group marketing tips, you can get out there and start growing followers the next day. If you don’t know, Facebook groups are communities that come together...

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A lot of people charge into business without really knowing what’s needed to set up a marketing agency from a legal standpoint. Many people gloss over the legalities when learning how to set up a marketing agency, which can cause trouble later down the road. If you want to avoid legal issues that could hinder and even shut down your business, you need to set things up the correct way. Setting up a marketing agency legally is mostly for your...

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Knowing how to create Facebook video ads that convert is an important skill for digital marketing in 2019. With users spending five times the amount of time on video as they do on static content, Facebook and Instagram are ruled by the medium. If you can use video to your advantage, success on Facebook and Instagram is imminent. Creating video is so simple that there’s no valid excuse to not. Any way that you can help propel your business...

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The March 2019 Core Update to Google’s algorithm should be on your radar. If you saw your Google rankings change over the past few weeks, this is likely why. This isn’t a huge update, but it is a confirmed update (which is rare coming from Google.) Tentatively known as the Google Florida 2 update within the SEO community, the update was confirmed when Google chose to rename it as “the March 2019 Core Update.” Since then, Google hasn’t...

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The role of digital marketing is only continuing to grow, and it’s easily one of the fastest growing industries of 2019. Every business has a digital presence now, with any that don’t quickly getting left behind. However, with the industry growing this fast, it’s easy to get lost. With so much of this year left, we’re still left wondering, “what is online marketing going to look like at the end of the year?” Small changes have been...

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You need to know how to market on Facebook to succeed in 2019. If you aren’t familiar with the platform, I would suggest you start learning now. Facebook marketing for beginners is incredibly simple, and it can start you on your path to Facebook mastery. Every business has a Facebook page. A business without a Facebook page doesn’t exist in 2019 - you can do it, but a business that’s not on Facebook might as well not be real. You need to be...

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There are several types of customer objections that you’re going to hear every time you make a pitch. Sales objections often have nothing to do with your business and everything to do with your client. If you need sales rebuttals for not interested prospects, we’ll offer some sales objection handling examples. For these examples to work, though, you need to understand where clients are coming from when they object to your proposal. Sales...

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It's happening. The old blue hairs in charge of companies(you know…. the ones that can barely use their smartphone) are finally coming around to the idea that digital marketing provides an ROI unlike any advertising channel in the history of marketing. As companies start to notice how much money digital marketing makes them, they’ll start hiring new digital marketers. Throughout the year, as companies invest more in digital marketing,...

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