Category: Marketing Agency

It’s no secret that 2018 hasn’t been the best year for Facebook. With not one but two issues involving user information and security and privacy, the social media platform has had to deal with some very bad PR this year. As Facebook remains one of the leading marketing tools for many businesses and agencies, it’s no surprise that some of the biggest names in social media marketing are trying to imagine what the future of this platform...

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Not only is Facebook one of the most popular social media platforms available, but their Messenger platform is also one of the most popular messaging services available. However, you might have noticed that it hasn’t always been the easiest to use. Regular users and marketers alike have complained about the usability of Facebook Messenger, and Facebook has been listening. Recently, Facebook announced a brand new version of the Messenger app...

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Media buying for your advertising efforts use to be purchased from individual publishers by phone, fax, or email. But now, with the advancement in technology and increase in digital marketing, ads can be automatically purchased to pinpoint precisely what audience to target with the right message, in the proper context. Programmatic advertising is just one of the ways that ad buying has become less personal and more automated. With programmatic...

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It likely comes as no surprise that consumers are watching more videos online than ever. While you may think that mobile or desktop account for a lot of those hours, consumers haven’t found it so easy to let go of their TV set. In fact, over 150 million hours of YouTube is watched every day on TV screens worldwide, proving that the traditional TV set still reigns supreme in terms of attention Even though YouTube videos can be watched...

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Starting your own social media marketing agency can be an exciting time, but that doesn’t mean it comes without challenges. When it comes to starting a new business, everyone can use a little help—and that’s why I’m here!   In this blog, I’ll be answering the top 20 questions I get most often from new SMMA owners. Hopefully these answers will help you have the courage and confidence to start your own agency, or will help lead...

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There’s no denying it’s been quite the year for Facebook. From security breaches to data scandals, and, more recently, an announcement of the launch of a video calling product, some consumers might not know just what to think about Facebook right about now. Back at the end of September, Facebook VP Guy Rosen wrote a blog post announcing that there had been a security issue that had affected almost 50 million accounts. Unnamed attackers...

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Google+ SHUT DOWN! WHY?!

November 12, 2018

If you keep up to date on news in the social media world, you probably saw the headline a few weeks back that Google+ had announced that it would be shutting down. Some of you might not have been surprised by this turn of event, or some of you might’ve found yourselves trying to remember the last time you even looked at Google+. Some of you might have never even heard of it, and, obviously, you wouldn’t be alone. In this article, I’m...

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Have you ever dreamed of being your own boss and making your own hours? Maybe you’ve even though more seriously about starting your own digital marketing agency, but you’re not sure if you can make a living doing it. Well, I’m here to tell you that you can, and I know because I’ve done it myself! Everyone has different motivations for wanting to branch out on their own and start their own business, and for as many different reasons for...

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Are you looking to launch a Facebook ad that’s easy to create, can showcase multiple services or products, and looks great on both mobile and desktop? Well then carousel ads might just be the perfect addition to your marketing strategy. In this article, I’m going to be walking you through the step by step process of creating a carousel ad on Facebook, and the benefits it can bring to your agency or your agency’s clients. Why Carousel...

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The goal of every business is to grow. That’s totally understandable, and a great goal for any business that wants to see their hard work pay off. However, growth creates new challenges and bigger questions for business leaders. As your business or social media marketing agency grows, you need to make sure you don’t overlook anything when it comes to sustaining your scalability. While some needs, like operational or human resources needs,...

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