A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes. Pay-per-click marketing can be […]
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What is content marketing? Content marketing is promoting your product through the creation of blogs, videos, or anything else. But why is it important? Because content marketing is a very good strategy for a wide variety of businesses. Being able to answer questions like “what is content marketing?” can be very important for your social […]
Read MorePeople who know how to find topics for YouTube videos aren’t waiting around for inspiration. There a plethora of tools that can help you come up with ideas, and find the video topics that will work for you. When you’re figuring out how to find YouTube video topics, there are a few things you need […]
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It’s important to have an understanding of YouTube marketing because YouTube is such a powerful content platform. Creating videos, analyzing their effectiveness, and a bit of advertising can go a long way on YouTube. With a little bit of love put into the creative, you can do well on YouTube. Your success with YouTube marketing […]
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The importance of competitor analysis is in what you can get from it: inspiration and insight. The role of competitor analysis in your marketing agency is as a guiding hand in areas where you don’t have enough experience. You should be using competitor analysis to give you some insight when you’re trying something new, whether […]
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The best tools for Instagram marketing can help streamline the Instagram marketing process in several ways. Tools like Hootsuite, Canva, and Google Analytics can help you understand your analytics, get new clients, and grow your brand. Every marketer needs good tools and with Instagram marketing tools, free options can be just as good. These are […]
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All you need to know to learn how to create marketing packages is some basic math and an idea of what you’re going to be doing. If you know how much money you’re going to spend and how much you want to make, you can easily package your services. Of course, you’ll also need to […]
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If you want your social media marketing agency to succeed, you need to know how to do a digital marketing audit. When you understand the why and the how of a digital marketing audit, you can dive deep into the brands and accounts you work with to create an effective digital marketing strategy. By reverse […]
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The March 2019 Core Update to Google’s algorithm should be on your radar. If you saw your Google rankings change over the past few weeks, this is likely why. This isn’t a huge update, but it is a confirmed update (which is rare coming from Google.) Tentatively known as the Google Florida 2 update within […]
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The role of digital marketing is only continuing to grow, and it’s easily one of the fastest growing industries of 2019. Every business has a digital presence now, with any that don’t quickly getting left behind. However, with the industry growing this fast, it’s easy to get lost. With so much of this year left, […]
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