Knowing Twitter marketing can be very important for your social media marketing agency. The ability to communicate is one of the basics of Twitter marketing. If you can figure out how to have honest and authentic conversations on Twitter you can grow your business.
While many people think that Twitter is dead as a platform for marketing, the numbers disagree. Twitter is still one of the biggest, most engaged communities on the internet. While I wouldn’t rank it as the number one platform that your business needs to be on, I still think it’s a good idea.
Twitter is anything but dead, and learning Twitter marketing for beginners can show you the life in it. There is no better platform for reaching your customers and engaging with them in a one-on-one but still at scale conversation. Every business with customers can find a way to use Twitter… and every business needs customers.
Twitter is not without its downsides. It can be a lot of work to get things right on the platform, and can sometimes eat into your workday. If you can devote time and other resources to it, though, this isn’t a major issue.
In this article, I’ll go over Twitter marketing for beginners and everything that you need to make it work for your business. I’ll give you some ideas and best practices that will make it easier on your time to get Twitter up and running. I’ll also give a brief overview of Twitter advertising, and what to use it for.
If you don’t think you’re going to be using Twitter, you might want to reconsider it. Your target audience is using Twitter, and they’ll want to get in touch with you eventually. As a social media marketing agency, this is one of those skills you’ll need for yourself and your business more than your clients.
Why You Should Learn Twitter Marketing for Beginners
Common knowledge is that Twitter is dead, but the stats say otherwise. With more than 383 million users monthly, there’s no reason to not learn Twitter marketing for beginners. That number leaves Twitter ranking in the top 10 – and likely top 5 – most used websites or apps on the internet.
Combine the raw number of users with the amount of engagement, and Twitter looks like a dream. More than 500 million tweets are sent every day, meaning there are more posts than users. And a lot of those users value Twitter highly with 54% saying that they prefer brands who use Twitter.
Twitter’s user base skews millennial, with most being in the 18 – 24 range. Additionally, Twitter is slightly more popular with men than women – but only slightly. Twitter really does reach all audiences, though. It’s popular among fans of US politics, pro wrestling, and Justin Bieber, and there isn’t much overlap there.
In the modern social media landscape, Twitter stands strong because of its ability to connect people and to keep them plugged in. 24.6% of verified Twitter users are journalists, showing that many people go to Twitter to keep up with their news. And beyond that, people are using it to talk to their friends, to make new ones, and to learn about personalities and brands.
As far as ad revenue, Twitter isn’t exactly hurting in that department, either. Twitter saw more than $70 million in ad revenue in 2017, and that number seems to steadily grow with time. Ads on Twitter can help to familiarize people with brands for relatively cheap because of the prevailing belief that Twitter isn’t worthwhile for marketing.
If I had to rank all of the social media platforms – or at least the big ones, it would look something like this:
Facebook obviously tops the list because it’s infinitely larger and more flexible than the other platforms, and is where you start with most other platforms. Instagram is the close second because the platform can be so profitable with only a little effort. Snapchat can be difficult when you’re growing from zero (and a bit expensive) but is still good for most businesses.
Twitter has to come in last not because it’s dead or it’s not worth your time. Unfortunately, Twitter is in last for me because of the sheer amount of time you need to devote to the platform. Twitter is a fast-moving world, and if you can’t keep up you’ll get left behind.
It can be easy for you to get so caught up growing on Twitter that your actual business tasks fall to the wayside. However, that time is more than well spent when well allotted. This is especially true for brands trying to reach that millennial audience, or for B2B marketing were having a face and a person can be very important.
Twitter Marketing Strategies For Beginners
There are a few keys to Twitter marketing: monitoring, conversation, and influencers. Monitoring means keeping watch over what’s going on around your business and industry. Conversation means getting actively involved and keeping up with the hectic world of Twitter. And influencers are anyone who hit the retweet button.
There are four main functionalities of Twitter that you want to be monitoring. The first is mentions – these are when someone uses your brand’s name directly or indirectly. Keep an eye on these to connect with people and see how they’re connecting with you, and to reach out to them for feedback.
Hashtags are a good way to see what’s going on in the Twitterverse, and how you can get involved. Trending news – especially industry news – is much the same, and provides a good opportunity to make a statement. And finally, you should keep watch of your competitors and their mentions, what their audience is saying, and how they’re connecting. See how you can fit next to them.
To start conversations on Twitter, get on and search for key phrases and hashtags. Look for questions that people are asking, and respond to them in a way that feels natural. Match their tone and ask questions of your own, and you’ll start to grow a following.
Engage with things from all over your niche, and stay relevant by weighing in on what’s going on in the industry. And be sure to respond to people who tweet at you or reply to your tweets. Your goal with Twitter is to come across as a real human being, speaking to other human beings.
It’s recommended that you tweet 15 times a day to keep up and stay relevant in the fastest moving news feed. People’s homepages fill up quickly, and you can get pushed to the bottom of it very quickly. Be sure to keep on top of engagement metrics to see what’s doing best for you, and when.
Finally, as with every other platform, keep on top of influencers in your niche. A paid retweet is still a retweet and can be a huge boost for your company. On Twitter, engagement is much more important than following – so pay more for a person with 5,000 followers who gets 500 likes than a person with 10,000 followers who gets 400. And if you can develop a natural relationship with the influencer, then even better.
Twitter Marketing Tools, Ideas & Best Practices
While you’re learning Twitter marketing, there are a few tips that can help you along the way. First of all, repurpose old content. Use your old tweets and content from other platforms – with a little freshening, they can be as good as new.
A retweet is a powerful tool, too. Generating 15 tweets a day is nearly impossible, but relating to that many isn’t. Sharing shows that you care, you’re listening, and you relate to your audience.
Use emojis to show that you’re not out of touch. And don’t worry too much about your punctuation and grammar. Unless you’re selling to lawyers and publishing companies, then worry about it.
Don’t be the person that uses a slew of hashtags on every post. Use only the most relevant hashtags, and keep it to 1 or 2 for every post. Twitter hashtags are more focused than Instagram hashtags, so give them some focus.
Do be an actual person. Use a personal account to interact with people who respond to your business account to show them your face. People prefer people, not a nameless social media rep.
Finally, there are plenty of tools on the market to make Twitter easier. Hootsuite is a great way to schedule your posts and stay on top of reports. TweetDeck is similar and officially owned by Twitter. Tweriod lets you know what time period your followers are most engaged during.
Hashtagify will help you find the most relevant hashtags in your industry. Doesfollow lets you know who follows whom. And Triberr can help connect you with other tweeters and content creators in your industry.
And that’s Twitter marketing for beginners. It’s really all about getting involved. So, if you want to succeed on Twitter, go and get involved. It takes some time, but getting it right can mean new clients that will feel like old friends.