One of the most exciting things about being in the business of social media or digital marketing is that things are constantly changing and evolving. It is certainly not a dull career, and staying on top of new technologies and trends is not only a fun challenge but a key to success in growing your brand or business online. An area of digital marketing that has been going through many changes lately is SEO. The future of search engine optimization...

If you own a smartphone, then you’ve probably used voice search in the last year. Many phones come equipped with their own personal assistants to help facilitate these searches. Whether you’re using your phone to find the best Japanese restaurant nearby, information on the weather, or directions to a specific location, then you’ve likely used voice search with a search engine. With popular personal assistants for devices like Siri, Alexa, or...

If you want to make money online and grow your personal brand, you don’t have to spend a ton of money on paid advertising. By creating and promoting the right content using a well thought-out content marketing strategy, you can bring awareness to your brand, attract more traffic to your website, and create more leads. In fact, there’s never been a better time to build your personal brand with content marketing. In many cases, content marketing...

SEO is one of the most important aspects of marketing your business online. If you want to ensure that your online business or personal brand rank high, then you need to think about SEO at the very beginning of your content creation process. The best way to get your content ranked on the first page of Google is to create high quality content that contains keywords that your target audience will be looking for. By using the right keywords in your...