Category: Personal Branding

Have you ever wanted to find creators and influencers who appeal to your brand’s audience who you could create a unique ad campaign with? Now imagine if there was any easy way to do this that could help you gain new followers and allows you to split the ad costs? Well, thanks to Facebook, we may be getting a brand new marketing tool that can do just that! In this article I’ll be going over all the basics about this new tool and how you can use...

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If you’ve been on Instagram lately, you’ve probably noticed the small orange square located in the upper right hand corner of your Instagram feed. This new icon represents Instagram’s newest feature: IGTV Instagram is moving more firmly into the world of video, and their hopes are that IGTV will be a video platform that sits somewhere between YouTube and Snapchat. IGTV is not only a new section on the Instagram app, but is also a...

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Next to Facebook, Instagram is the most popular platform for marketers to use to build their personal brand. Users want to engage with brands in a personal way, and Instagram and it’s many features make this easy. Instagram is one of the best places for you to promote brand engagement with your users, with easy commenting, liking, and video features. However, the feature that will allow you to engage best with your followers is Instagram...

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Ever since YouTube soared in popularity and people realized that making videos full time could be a viable career option, people have been flocking to the platform in the hopes of becoming a success YouTube creator. Many people have been able to make this transition, with many YouTube creators finding loyal audiences and great success. However, building a following on YouTube is not easy, and even once you’ve attained a certain amount of...

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So, you’ve just started your own social media or digital marketing agency, and now you’re looking for the best ways to build your audience through social media. You know how important it is to grow your business and personal brand in order to attract more potential customers, but you’re not quite sure what the best approach is. Well, that’s why I’m here to help! If you’ve ever scrolled through Instagram, you’ve probably seen a...

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Building a personal brand has become increasingly popular in the last few years, as it’s become easier and easier to use social media to connect with an audience. Many influencers and business people are gravitating toward starting a personal brand because it’s a great way to turn something you love into a profitable business. When it’s done right, you can actually make a TON of money, too! With my own personal brand, I’ve been able to...

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As Gary Vaynerchuk says, “Are you trying to convert or are you trying to create an experience?” This essentially sums up the difference between selling and branding. Running a successful business requires more than simply trying to convert and make sales—it’s about connecting with your audience and prospective customers and creating trust in your brand. That’s where branding comes into play—when people trust your brand, your...

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In this age of social media, you might have heard a lot about ‘personal brands.’ You might even be asking yourself what exactly a personal brand is, and why it’s such a buzzworthy concept. Think about all of your favorite social media influencers and personalities that you follow online—those influencers have all created, grown, and profited from their own personal brands. So why should you think about starting your own personal brand?...

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If your latest ad campaigns for your business have become stagnant or you’re not seeing the return on your investment that you were hoping for, then it might be time to use a less traditional form of marketing. One of the great things aboutdigital and social media marketing is that there is a lot of room for creativity and experimentation. Whatever you think might help you reach a larger audience or help people engage with your product, it’s...

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In our social media-heavy world, many people have started to re-evaluate the way they choose to spend their money, and are expecting something different from companies than what they used to. Having a face behind—or in front of—a business or a product is becoming increasingly important, as modern audiences are proving to want to do business with actual people instead of companies. Whereas brand loyalty used to depend solely on the brand...

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