Category: Personal Branding

When you wake up in the morning, one of the first things you probably do is reach for your phone to scroll through your social media feeds. Being able to effortlessly browse online and on social media is something most people probably take for granted. However, if you were blind or visually impaired, the experience wouldn’t quite be the same. There’s no doubt about it, social media content hasn’t always been the most accessible for those who...

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The holidays are here and Instagram has been thinking ahead! In anticipation of the busy holiday shopping season, Instagram announced three new features that make it easier for users to make purchases in the app and to keep track of all shopping ideas and inspirations in one place! These updates have made it easier than ever for users to turn to Instagram for all of their holiday shopping needs, which makes it even easier for e-Commerce brands and...

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If you’ve ever used Google to search for a particular search, such as a plumber or an electrician, you may have noticed a little green check mark next to the listing. Well, this little green mark isn’t just for show—it actually means that the business or brand is Google Guaranteed! It tells potential customers that this business is trustworthy. In this article, I’m going to be going over just what Google Guarantee is, how you can set...

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One of the great things about choosing digital marketing as a career is that it involves a lot of activities that can be done independently. This makes remote employees well-suited for many digital marketing jobs. Employees can write new blogs or edit videos without needing to be in office, and many daily activities like link building, social media updates, and email outreach can also be done effectively by employees working...

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While Instagram was initially introduce as exclusively an image sharing platform, it has come a long way since then. Particularly in the last two years, we’ve seen Instagram adopting an increasing amount of features that are similar to those of Facebook, making the two social media platforms more and more similar. Facebook and Instagram share an ad platform, the Stories feature, and more.   The many changes and improvements have made...

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There are many different SEO techniques that you should be adopting when it comes to getting your brand or business to rank number one on Google. And one of the most tried and true of these techniques is build your brand online and boost your ranking is through blogging By including a blog for your brand or business, you will effectively be able to boost your online visibility and build relationships with your target audience. If you create...

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Video marketing has become the go-to way to build a brand, generate leads, and gain sales online. And it’s a trend that’s built to last. There’s a very good reason why so many marketers are focusing their time and money on video marketing campaigns—quite simply, videos get the message out better than any other form of content. And the truth of that is in the numbers: Last year, in 2017, 90% of all content shared online was video ...

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One of the most exciting things about being in the business of social media or digital marketing is that things are constantly changing and evolving. It is certainly not a dull career, and staying on top of new technologies and trends is not only a fun challenge, but a key to success in growing your brand or business online. An area of digital marketing that has been going through many changes lately is SEO. The future of search engine...

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We’ve all heard the motto about starting a business that you have to spend money to make money. And while that still holds true in many senses, when it comes building a personal brand or business online, those words of advice should be altered just slightly. Instead of only spending money, you also need to be providing things for free. Just like the old school motto, giving away things for free in order to get things back might seem a little...

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