Category: Personal Branding

In this age of social media, you might have heard a lot about ‘personal brands.’ You might even be asking yourself what exactly a personal brand is, and why it’s such a buzzworthy concept. Think about all of your favorite social media influencers and personalities that you follow online—those influencers have all created, grown, and […]

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If your latest ad campaigns for your business have become stagnant or you’re not seeing the return on your investment that you were hoping for, then it might be time to use a less traditional form of marketing. One of the great things aboutdigital and social media marketing is that there is a lot of room […]

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In our social media-heavy world, many people have started to re-evaluate the way they choose to spend their money, and are expecting something different from companies than what they used to. Having a face behind—or in front of—a business or a product is becoming increasingly important, as modern audiences are proving to want to do […]

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One of the most important aspects of digital marketing is building brand credibility, which goes a long way in promoting brand loyalty. With so many businesses competing for customers’ attention online, it’s important to arm yourself with all the tools at your disposal to show your company in the best light. One platform where businesses […]

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Clickbait, by definition, is content whose main purpose is to attract attention and encourage a visitor to click on a link to a particular web page. In this article we’re going to be talking about YouTube specifically. Clickbait titles can often be a bit of temptation that you need to resist, or at least learn […]

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Since its launch in 2016 Facebook Live surpassed YouTube as the #1 video streaming service on the internet, capitalizing on the growing trend of live streaming. There are many impressive stats that make a strong case for why marketers need to use Facebook Live to engage and promote their brand: Businesses that use online video […]

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While there are many benefits to starting your ownhome-based business, such as the ability to be your own boss, set your own hours, and work from where you choose, that doesn’t mean running such a business successfully is without challenge. Success in running a home business comes from offering a quality product or service to […]

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There are a lot of reasons why people want to work from—the flexible hours, the ability to work from anywhere, any time, and the opportunity to be your own boss, just to name a few. Now, it’s easier than ever to build your own business—andmake a lot of money while doing it. In this article I’m […]

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