Category: Personal Branding

One of the most important aspects of digital marketing is building brand credibility, which goes a long way in promoting brand loyalty. With so many businesses competing for customers’ attention online, it’s important to arm yourself with all the tools at your disposal to show your company in the best light. One platform where businesses are continuing to flock is Facebook—and for good reason. Not only does Facebook help you reach a huge...

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When it comes to creating a digital presence for your brand, video is one of the most important platforms. In fact: 90% of all content shared in 2017 was video Over 500 million hours of video are watched every day on YouTube 45% of people watch of internet users watch more than an hour of videos on Facebook or YouTube every week With over a billion users—that’s almost one-third of internet users—YouTube has a great audience...

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Clickbait, by definition, is content whose main purpose is to attract attention and encourage a visitor to click on a link to a particular web page. In this article we’re going to be talking about YouTube specifically. Clickbait titles can often be a bit of temptation that you need to resist, or at least learn how to perfect in an ethical manner. Clickbait titles can be tricky because more often than not they work—they can very effective in...

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Since its launch in 2016 Facebook Live surpassed YouTube as the #1 video streaming service on the internet, capitalizing on the growing trend of live streaming. There are many impressive stats that make a strong case for why marketers need to use Facebook Live to engage and promote their brand: Businesses that use online video grow revenue 49 percent faster year-over-year than those that don’t Recent study found an average person will...

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While there are many benefits to starting your ownhome-based business, such as the ability to be your own boss, set your own hours, and work from where you choose, that doesn’t mean running such a business successfully is without challenge. Success in running a home business comes from offering a quality product or service to a target market. It sounds easy enough, but many new home business owners are often inconsistent and ineffective in their...

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There are a lot of reasons why people want to work from—the flexible hours, the ability to work from anywhere, any time, and the opportunity to be your own boss, just to name a few. Now, it’s easier than ever to build your own business—andmake a lot of money while doing it. In this article I’m going to be talking about the top 5 highest paying online jobs in 2018, and how you can get started in them. Top 5 Highest Paying Work From...

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Building a successful YouTube channel can not only be a huge boost for your business, but it’s also a great way to create an extra income stream in its own right. However, after purchasing the right equipment to really make your videos pop, you’ll need to follow a few easy strategies to make sure your channel is a success. In this article I’ll go over exactly how you can set up and monetize your channel, create the right videos, and...

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If you’re having difficulty building consumer recognition for your business, then that means that you have a brand awareness problem. In a business landscape that is becoming increasingly competitive, with new companies—both online and brick and mortar—popping up daily, brand awareness is more important than ever. Brand awareness has always been a high priority for businesses and one of the number one goals of marketing, as when it’s done...

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There are many benefits to being an entrepreneur or business owner, including the fact that you get to set your own hours. However, like so many other careers, the better you do as an entrepreneur, the busier you’ll be. Juggling multiple responsibilities, projects, and tasks at once can be exciting and challenging, but it can also sometimes lead to stress and chaos. One of the biggest keys to success as an entrepreneur is managing your time to...

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Thanks to the internet, it’s easier than ever to find and connect with prospective customers for your business. While a couple of years ago running any kind of advertising or marketing campaign may have cost you big to get airtime on TV or radio or space in print media, our digital-heavy culture makes it easy to develop creative strategies to market your business for free. In this blog, I’ll be going over 7 easy and free ways to market your...

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