It’s important to know how to set up recurring SMMA payments for a new owner. Collecting payments can be a major pain if you’re not doing it right. Luckily, there are plenty of tools available online to help make bookkeeping so much easier. I know this topic isn’t super exciting, but it’s one of the keys to keeping your SMMA running smoothly. You need to know things like how to send SMMA invoices to make your business work. If you can’t...Read More
To learn how to run an effective marketing campaign, you need to learn how to plan. Marketing is all about putting a plan in place to achieve your SMART goals. There are a few things you need to know to prepare to run successful campaigns, but what success means is the most important. The real differences between an effective and an ineffective marketing campaign are the processes and workflows behind it. You get out of a marketing campaign what...Read More
It’s natural for you to ask, “is social media marketing oversaturated?” because of how many people are interested. But the answer is an absolute no. There are so many factors that keep social media marketing from getting oversaturated that their almost too difficult to count. There are so many courses like mine that teach people how to run a social media marketing agency that people are hesitant to get in. It seems like it’s too late to...Read More
Knowing Twitter marketing can be very important for your social media marketing agency. The ability to communicate is one of the basics of Twitter marketing. If you can figure out how to have honest and authentic conversations on Twitter you can grow your business. While many people think that Twitter is dead as a platform for marketing, the numbers disagree. Twitter is still one of the biggest, most engaged communities on the internet. While I...Read More
A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes. Pay-per-click marketing can be important to getting your content marketing strategy off the ground and is also important to making your website marketing work....Read More
The secret to knowing how to hire a freelance project manager for your social media marketing agency is being specific. Know who you’re looking for in terms of scope of work, experience, and personality. Of course, you’ll need to know where to look, as well. Hiring from the right places can help ease the entire process for you. Project managers should be one of your first hires when you’re scaling your social media marketing agency because...Read More
What is content marketing? Content marketing is promoting your product through the creation of blogs, videos, or anything else. But why is it important? Because content marketing is a very good strategy for a wide variety of businesses. Being able to answer questions like “what is content marketing?” can be very important for your social media marketing agency. Not only do you need to be able to accurately articulate what content marketing is...Read More
Figuring out how to pick an SMMA niche is simpler than it seems. You just need to look for areas where you have the experience, or where you have an audience. Finding social media marketing niches requires you to do a deep dive on the competition to find holes. If you don’t know, social media marketing niches are small subsections of an industry that you work within. It’s generally best to work in a niche because you run up against less...Read More
Using Snapchat for lead generation is easier said than done. But by using Snapchat stories tactically, you can definitely get it done. If you’re able to create enticing, native content you can easily develop leads on Snapchat. You will need to have an already engaged audience to start off with, though. Snapchat is limited in its reach, both in terms of its demographic and your ability to reach your audience. The real key to lead generation on...Read More
Snapchat is one of the biggest social media platforms in 2019 - but are Snapchat ads worth it? They are if you’re targeting the right people. Businesses who know how to use Snapchat for their marketing are going to succeed in 2019, but you need to determine if the platform is right for you or not. Because it’s not right for everyone. In this article, I’ll go over everything that you need to know about Snapchat and the audience it...Read More
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