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One of the most exciting things about being in the business of social media or digital marketing is that things are constantly changing and evolving. It is certainly not a dull career, and staying on top of new technologies and trends is not only a fun challenge, but a key to success in growing your brand or business online. An area of digital marketing that has been going through many changes lately is SEO. The future of search engine...

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There are many challenges involved in starting and running a social media marketing agency. However, there’s no doubt that the biggest challenge that agency owners have to face is in actually landing clients. You could be organized, have great ideas, and be hard-working, but none of that will matter if you aren’t bringing in clients or generating revenue. The key to turning leads into clients is in remembering that you need to make your...

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We’ve all heard the motto about starting a business that you have to spend money to make money. And while that still holds true in many senses, when it comes building a personal brand or business online, those words of advice should be altered just slightly. Instead of only spending money, you also need to be providing things for free. Just like the old school motto, giving away things for free in order to get things back might seem a little...

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If you own a smartphone, then you’ve probably used voice search in the last year. Many phones come equipped with their own personal assistants to help facilitate these searches. Whether you’re using your phone to find the best Japanese restaurant nearby, information on the weather, or directions to a specific location, then you’ve likely used voice search with a search engine.   With popular personal assistants for devices like Siri,...

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Have you ever reached into your mailbox and left with a handful of direct mail coupons and flyers? While once these physical advertisements might have made sense for a small business, it’s no longer the most viable solution. In recent years, online marketing has become a much better approach for small businesses and marketing agencies to draw new clients. Compared to traditional marketing efforts, digital marketing is less expensive and more...

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If you want to make money online and grow your personal brand, you don’t have to spend a ton of money on paid advertising. By creating and promoting the right content using a well thought-out content marketing strategy, you can bring awareness to your brand, attract more traffic to your website, and create more leads. In fact, there’s never been a better time to build your personal brand with content marketing. In many cases, content marketing...

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If I were to tell you that social media marketing as you know it would cease to exist in 2019, would you regret not taking the opportunity to advertise more while you had the chance? Social media has always been a very changeable medium—that is part of what makes it so excited to be a social media marketer and to run your own agency. However, the constant changes that occur are one of the reasons why so many social media marketers...

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SEO is one of the most important aspects of marketing your business online. If you want to ensure that your online business or personal brand rank high, then you need to think about SEO at the very beginning of your content creation process. The best way to get your content ranked on the first page of Google is to create high quality content that contains keywords that your target audience will be looking for. By using the right keywords in your...

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Running your own social media marketing agency can be an incredibly fulfilling career path, though to be successful, you must be constantly evolving along with trends and stretching your creativity to get results for your clients. No matter how good you are with social media, there have probably been instances where you’ve created a post or offer for a client on Instagram or Facebook that didn’t quite get the results you were hoping for. Of...

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