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Instagram is one of the most popular social media apps out there, and it also happens to be one of the least intrusive social networks when it comes to users being bombarded by ads. This means users are able to see more of what their friends and favorite influencers are up to while offering a great balance between sponsored content and organic posts. However, the prominence of ads on Instagram might be about to change! A new option will...

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Have you just closed a deal with a hot new client, but have no idea what the next step is? Many new social media marketing agency owners might feel overwhelmed and nervous when it comes to starting up with a new client. Too often, owners focus so much on closing the deal that they neglect the importance of having a strong, consistent onboarding process. It is essential to show your value to your new client right off the bat. Start off on the...

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It’s no secret that 2018 hasn’t been the best year for Facebook. With not one but two issues involving user information and security and privacy, the social media platform has had to deal with some very bad PR this year. As Facebook remains one of the leading marketing tools for many businesses and agencies, it’s no surprise that some of the biggest names in social media marketing are trying to imagine what the future of this platform...

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Not only is Facebook one of the most popular social media platforms available, but their Messenger platform is also one of the most popular messaging services available. However, you might have noticed that it hasn’t always been the easiest to use. Regular users and marketers alike have complained about the usability of Facebook Messenger, and Facebook has been listening. Recently, Facebook announced a brand new version of the Messenger app...

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While Instagram was initially introduce as exclusively an image sharing platform, it has come a long way since then. Particularly in the last two years, we’ve seen Instagram adopting an increasing amount of features that are similar to those of Facebook, making the two social media platforms more and more similar. Facebook and Instagram share an ad platform, the Stories feature, and more.   The many changes and improvements have made...

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Media buying for your advertising efforts use to be purchased from individual publishers by phone, fax, or email. But now, with the advancement in technology and increase in digital marketing, ads can be automatically purchased to pinpoint precisely what audience to target with the right message, in the proper context. Programmatic advertising is just one of the ways that ad buying has become less personal and more automated. With programmatic...

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It likely comes as no surprise that consumers are watching more videos online than ever. While you may think that mobile or desktop account for a lot of those hours, consumers haven’t found it so easy to let go of their TV set. In fact, over 150 million hours of YouTube is watched every day on TV screens worldwide, proving that the traditional TV set still reigns supreme in terms of attention Even though YouTube videos can be watched...

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Starting your own social media marketing agency can be an exciting time, but that doesn’t mean it comes without challenges. When it comes to starting a new business, everyone can use a little help—and that’s why I’m here!   In this blog, I’ll be answering the top 20 questions I get most often from new SMMA owners. Hopefully these answers will help you have the courage and confidence to start your own agency, or will help lead...

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There are many different SEO techniques that you should be adopting when it comes to getting your brand or business to rank number one on Google. And one of the most tried and true of these techniques is build your brand online and boost your ranking is through blogging By including a blog for your brand or business, you will effectively be able to boost your online visibility and build relationships with your target audience. If you create...

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There’s no denying it’s been quite the year for Facebook. From security breaches to data scandals, and, more recently, an announcement of the launch of a video calling product, some consumers might not know just what to think about Facebook right about now. Back at the end of September, Facebook VP Guy Rosen wrote a blog post announcing that there had been a security issue that had affected almost 50 million accounts. Unnamed attackers...

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