The March 2019 Core Update to Google’s algorithm should be on your radar. If you saw your Google rankings change over the past few weeks, this is likely why. This isn’t a huge update, but it is a confirmed update (which is rare coming from Google.) Tentatively known as the Google Florida 2 update within the SEO community, the update was confirmed when Google chose to rename it as “the March 2019 Core Update.” Since then, Google hasn’t...
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The role of digital marketing is only continuing to grow, and it’s easily one of the fastest growing industries of 2019. Every business has a digital presence now, with any that don’t quickly getting left behind. However, with the industry growing this fast, it’s easy to get lost. With so much of this year left, we’re still left wondering, “what is online marketing going to look like at the end of the year?” Small changes have been...
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You need to know how to market on Facebook to succeed in 2019. If you aren’t familiar with the platform, I would suggest you start learning now. Facebook marketing for beginners is incredibly simple, and it can start you on your path to Facebook mastery. Every business has a Facebook page. A business without a Facebook page doesn’t exist in 2019 - you can do it, but a business that’s not on Facebook might as well not be real. You need to be...
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Rejoice, the Instagram fundraiser feature has been announced. Instagram is working on a donation sticker for stories is an amazing tool for non-profit organizations (NPOs). The new Instagram fundraiser feature is similar to the fundraising feature on Facebook With the launch upcoming, Instagram story fundraising brings NPOs to a new audience. Instagram testing donation stickers gives us a glimpse into the future of the platform. All...
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There are several types of customer objections that you’re going to hear every time you make a pitch. Sales objections often have nothing to do with your business and everything to do with your client. If you need sales rebuttals for not interested prospects, we’ll offer some sales objection handling examples. For these examples to work, though, you need to understand where clients are coming from when they object to your proposal. Sales...
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It's happening. The old blue hairs in charge of companies(you know…. the ones that can barely use their smartphone) are finally coming around to the idea that digital marketing provides an ROI unlike any advertising channel in the history of marketing. As companies start to notice how much money digital marketing makes them, they’ll start hiring new digital marketers. Throughout the year, as companies invest more in digital marketing,...
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YouTube is working to tighten its content policies after recent negative attention concerning censorship, conspiracy mongering, and inappropriate content for children. A recent announcement from the video sharing platform explains new YouTube channel penalties for channels that publish content that goes against their policies. In this article, I’m going to explain the changes that YouTube has made to their Community Guidelines Strike Policy that...
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Running an agency can be a lonely business if you don’t know how to network with other SMMAs. Having the ability to be your own boss, make your own hours, and run your own business can make it easy to overlook other important professional opportunities. You might be used to running things on your own and offering guidance to your employees, but that doesn’t mean you don’t need help as well. Agency owners need consulting, training, access to...
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Every one of us has a hobby or some activity we love to do. But have you ever thought about turning that hobby into something you can make money off of? Whether you love photography, cooking, or researching makeup trends, you can turn your favorite hobby into a business. In this article, I’ll be explaining how to find your passion and turn it into a business. Taking what makes you happy and sharing it with a targeted audience is a great way to...
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