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A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes. Pay-per-click marketing can be […]

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The secret to knowing how to hire a freelance project manager for your social media marketing agency is being specific. Know who you’re looking for in terms of scope of work, experience, and personality. Of course, you’ll need to know where to look, as well. Hiring from the right places can help ease the entire […]

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What is content marketing? Content marketing is promoting your product through the creation of blogs, videos, or anything else. But why is it important? Because content marketing is a very good strategy for a wide variety of businesses. Being able to answer questions like “what is content marketing?” can be very important for your social […]

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Figuring out how to pick an SMMA niche is simpler than it seems. You just need to look for areas where you have the experience, or where you have an audience. Finding social media marketing niches requires you to do a deep dive on the competition to find holes. If you don’t know, social media […]

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Using Snapchat for lead generation is easier said than done. But by using Snapchat stories tactically, you can definitely get it done. If you’re able to create enticing, native content you can easily develop leads on Snapchat. You will need to have an already engaged audience to start off with, though. Snapchat is limited in […]

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Snapchat is one of the biggest social media platforms in 2019 – but are Snapchat ads worth it? They are if you’re targeting the right people. Businesses who know how to use Snapchat for their marketing are going to succeed in 2019, but you need to determine if the platform is right for you or […]

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Snapchat marketing requires a good understanding of the platform and its user base. Snapchat advertising can be great if you do it the right way. Because Snapchat is such a unique platform, though, you need to treat it just a little differently from how you would treat other social media platforms. Before you can learn […]

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People who know how to find topics for YouTube videos aren’t waiting around for inspiration. There a plethora of tools that can help you come up with ideas, and find the video topics that will work for you. When you’re figuring out how to find YouTube video topics, there are a few things you need […]

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It’s important to have an understanding of YouTube marketing because YouTube is such a powerful content platform. Creating videos, analyzing their effectiveness, and a bit of advertising can go a long way on YouTube. With a little bit of love put into the creative, you can do well on YouTube. Your success with YouTube marketing […]

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The importance of competitor analysis is in what you can get from it: inspiration and insight. The role of competitor analysis in your marketing agency is as a guiding hand in areas where you don’t have enough experience. You should be using competitor analysis to give you some insight when you’re trying something new, whether […]

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