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Instagram video marketing is incredibly important in 2019 because it’s the best, most engaging tool you have to make your brand stand out. Instagram is constantly at the top end of the most used social media, and video performs much better on the platform. If you know how to create Instagram video ads well, you can take your brand to the next level in 2019. Of course, there’s truly no 1 correct way to do Instagram video marketing. Video is a...

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You need to know how to set up a marketing agency legally if you want to make your business legitimate. A few documents are all you need to set up your marketing agency legally, which will help protect your business and make things easier with the government, clients, and employees. These documents are a requirement to run a business in the United States, so it’s important to get them done. If you’re just starting out, legal documents aren’t...

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Have you ever wondered why you see certain things on your Facebook News Feed? With the new Facebook News Feed update, you’ll finally be able to learn why. This is going to reveal a lot of information that marketers have known, but will go deeper on it than ever before. This will also allow users to have a greater control over what they see from groups, friends, and advertisers. It’s likely that this Facebook News Feed update is in response to...

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Instagram marketing for beginners is as simple as being able to understand, develop, and execute a strategy. If you are able to begin your Instagram marketing career with the understanding that you’re going to make mistakes, you will soon see success. With more than 30 million businesses now using Instagram to promote their services, that success can be very lucrative. Instagram is the new home for brands. Engagement on the app has reached...

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Instagram security settings have been historically lackluster. Even with the initial launch of two-factor authentication, Instagram failed to meet the standards that the rest of the world has now developed. However, you can now use Instagram in combination with commonly used authentication apps to be truly secure. With Instagram further stepping into the world of e-commerce, it’s important that Instagram security settings are up to par. Prior to...

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If you want your social media marketing agency to succeed, you need to know how to do a digital marketing audit. When you understand the why and the how of a digital marketing audit, you can dive deep into the brands and accounts you work with to create an effective digital marketing strategy. By reverse engineering what has already been done and determining what needs to be worked on, you can quickly create and prioritize your to-do list. A...

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I’m an adamant believer that you should know how to use Facebook groups for business, because I’ve used them to get great results in the past. Brands using Facebook groups in 2019 can personify their business and get organic growth to help them get off the ground. With just a few Facebook group marketing tips, you can get out there and start growing followers the next day. If you don’t know, Facebook groups are communities that come together...

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With its new update, Instagram adds in-app checkout features that will further push it into the world of eCommerce. Known simply as “Checkout,” users can now make purchases without leaving the Instagram app. The roll-out is going to be a bit slow, though - you probably don’t have access yet, but you’ll want to be ready for when you do. The Instagram in-app checkout capability will open up to all businesses soon, and businesses that take...

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Knowing how to create Facebook video ads that convert is an important skill for digital marketing in 2019. With users spending five times the amount of time on video as they do on static content, Facebook and Instagram are ruled by the medium. If you can use video to your advantage, success on Facebook and Instagram is imminent. Creating video is so simple that there’s no valid excuse to not. Any way that you can help propel your business...

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