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Facebook’s new Watch Parties feature has been a huge success, allowing users to connect by watching videos together online. Since Watch Parties was first added to Groups in July, statistics show that 12 million Watch Parties have been held. With both individuals and brands using Watch Parties as a marketing tool, it’s clear that the feature is only becoming more popular as more users see its benefits. Any social media marketing agency owner...

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Starting your own social media agency can be confusing and intimidating, but it can also offer many rewards. With the New Year upon us, what better is there to get started on the road toward running your own 6-figure agency? The process might be long and hard, but with the right tools, resources, and plans, you’ll get there in no time. In order to be the resounding success that we both know you can be, you’re going to need clear goals to work...

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Gone are the days when ‘content’ simply means coming up with and writing blog posts for your company’s websites. Nowadays, content marketing includes a diverse set of content types and multiple channels to push them through. If you want your social media marketing agency to grow and remain competitive, then you need to use all of the tools in your content marketing arsenal. If you’re already using social media, then you are doing content...

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If you’ve been scrolling through Facebook recently, you might have noticed a cool new feature: 3D photos. Facebook recently launched 3D photos for News Feed and VR, and while the platform now supports 3D Photos posting it only currently works from from iOS devices (iPhone 7 Plus, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, and the iPhone XR). The feature will soon be available to everyone, as it becomes available on Android phones in...

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There’s no doubt about it, starting any new business can be very intimidating. Once you’ve figured out your plan for starting your social media marketing agency and gotten all of your ducks in order, then comes one of the biggest hurdles: getting your first client. Starting your own SMMA is both exciting and terrifying, and it can be particularly difficult if you are an introvert or not all that comfortable with approaching strangers. If...

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Have you ever used filters on Snapchats or played Pokémon Go? It wasn’t too long ago that the prospect of augmented reality (AR) in electronics seemed like a far-fetched vision of the future. But it didn’t take long for AR to become a reality, or for it to make its mark on social media. That’s right, augmented reality is already taking over some of the most popular social networks in the world. In this article I’m going to be exploring...

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The holidays are here and Instagram has been thinking ahead! In anticipation of the busy holiday shopping season, Instagram announced three new features that make it easier for users to make purchases in the app and to keep track of all shopping ideas and inspirations in one place! These updates have made it easier than ever for users to turn to Instagram for all of their holiday shopping needs, which makes it even easier for e-Commerce brands and...

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With 2.19 billion monthly active users, Facebook allows marketers to tap into a vast pool of potential leads with targeted messages. With lead ads, you can collect leads for your business through the most popular social media platform. Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram and make it easy for your customers to submit their information to you using any device. These kinds of ads...

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Can you remember the last time you sat down in front of your desktop to search for direction or make a reservation at your favorite restaurant? You probably can’t—and that’s indicative of how mobile-centric our world has become. Whether it comes to keeping in contact with your friend or purchasing a new pair of pants, everything is done on our smartphones and mobile devices. So it comes as no surprise that mobile has been a huge focus...

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If you’ve ever used Google to search for a particular search, such as a plumber or an electrician, you may have noticed a little green check mark next to the listing. Well, this little green mark isn’t just for show—it actually means that the business or brand is Google Guaranteed! It tells potential customers that this business is trustworthy. In this article, I’m going to be going over just what Google Guarantee is, how you can set...

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