Next to Facebook, Instagram is the most popular platform for marketers to use to build their personal brand. Users want to engage with brands in a personal way, and Instagram and it’s many features make this easy. Instagram is one of the best places for you to promote brand engagement with your users, with easy commenting, liking, and video features. However, the feature that will allow you to engage best with your followers is Instagram...

Building a personal brand has become increasingly popular in the last few years, as it’s become easier and easier to use social media to connect with an audience. Many influencers and business people are gravitating toward starting a personal brand because it’s a great way to turn something you love into a profitable business. When it’s done right, you can actually make a TON of money, too! With my own personal brand, I’ve been able to...

As Gary Vaynerchuk says, “Are you trying to convert or are you trying to create an experience?” This essentially sums up the difference between selling and branding. Running a successful business requires more than simply trying to convert and make sales—it’s about connecting with your audience and prospective customers and creating trust in your brand. That’s where branding comes into play—when people trust your brand, your...